Lead generation has historically involved simple data markings surrounding your visitors that is sent back to you via pixels or other similar platforms. LeadBox is changing the path of lead generation by giving you very detailed information on your potential consumers that go beyond simple demographics. By knowing more detailed information about your traffic, you will be able to cater your content to the majority of those who seem interested in your site, making a sale more promising.

Key Takeaways:

  • A system that began as website visitor tracking has evolved into an automated system of using big data to identify leads
  • LeadBoxer can filter website traffic and send out notifications based on lead scores via an algorithm
  • By telling the system what a valuable lead looks like, the software will apply machine learning to push notifications to your employee mailboxes

“Calling it AI or artificial intelligence would be wishful thinking, but we’ve definitely made enormous strides in the process of automating lead qualification and audience segmentation.”

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Image: Leadboxer