You can legally pluck e-mail addresses from your Facebook messenger list in order to grow your company’s customer base…

FB Messenger makes it easy to obtain e-mail addresses. Messenger is easier to use and find information when you compare it to Snapchat or WeChat. Tools like Snapchat are only getting more confusing with any new update.

Because here’s the thing – Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.

People are now using messaging apps to do much more than just chat with family and friends. Such as, purchase goods, enquire about products, order pizza, connect with brands, post ‘stories’ and watch content.

The most exciting prospect of using Messenger for marketing purposes is the results people are getting: people like Neil Patel to Joe Soto and Andrew Warner are gaining 100% inbox deliverability rates, 80% open rates and 50% click rates using messenger bots.

Key Takeaways:

  • Last spring Facebook Messenger hit the big leagues, arriving at a pinnacle of 2 billion users.
  • That places the app in third place, amidst a variety of social media giants, lagging behind Facebook and Youtube, but tied with Wassup.
  • Although heretofore chatbots have been associated with big name brands, easier technology and highly accessible apps are putting them in the domain of the average e-commerce Joe.

“Bots are an extremely effective communication channel and it can enable you to interact with your audience in ways email can’t.”

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Image: BI Intelligence