At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best methods we know of when it comes to sharpening our skills and expanding our vision of what’s possible is to follow the examples set by some of the industry’s best and brightest practitioners.
I’m sure you follow the advice of many of the well-known industry pros who graciously share their insights in our blog posts, at Content Marketing World sessions, and throughout our social media forums. But today, I am proud to introduce you to a new batch of experts to keep an eye on: the winners and finalists from this year’s Content Marketing Awards.
For the 13th year, the awards program recognizes the remarkable accomplishments of content marketers in categories that span strategy, distribution, design, and editorial. In all, 96 winners were selected this year from a field of over 1,000 submissions.
In addition to the category winners, four Best in Show prizes were awarded during a special ceremony Sept. 6 at Content Marketing World:
- Project of the Year
- Agency of the Year (fewer than 100 employees)
- Agency of the Year (more than 100 employees)
- Content Marketer of the Year
If you are looking for the inspiration to advance your own content marketing practices, I encourage you to look at some of the remarkable achievements the Project of the Year winner and finalists accomplished:
1. Frontline Education (Winner: Content Marketing Project of the Year; Best Content Marketing Program; Finalist: Best Content Marketing Program in Technology; Best Content Strategy)
2. AARP, The Magazine (Winner: Best Association Publication; Best Digital Publication – Design; Finalist: Project of the Year; Best Use of Photography)
3. CDW Tech Magazine (Winner: Integrated Content Marketing Program; Finalist: Content Marketing Project of the Year)
4. Monster Career Advice (Winner: Paid Advertising/Content Marketing Integration; Best Multi-Author Blog; Finalist: Content Marketing Project of the Year)
5. Direct Advice 4 Dads (Winner: Content Marketing Launch of the Year; Agency–Client Content Marketing Partnership; Best Content-Driven Website; Best Overall Editorial – Digital; Finalist: Content Marketing Project of the Year; Best Content Marketing Program in Healthcare)
More winning content creators
The CMI team would also like to take a minute to congratulate the amazing agencies that took top honors this year, as well as the inspiring marketers who were recognized as Content Marketer of the Year finalists:
Agency of the Year (fewer than 100 employees)
Agency of the Year (more than 100 employees)
Content Marketer of the Year
Winner: Paolo Mottola, REI Co-op
- Drew Bailey, FedEx
- Paul Horstmeier, Health Catalyst
- Kira Mondrus, SecureWorks
- Monica Norton, Zendesk
It’s never too early to think about the Content Marketing Awards in 2018. Sign up for CMI’s daily or weekly newsletter for advance notice when the call for entries opens early next year.
- Marketing exceeded its goals and generated 32% of the company’s new business.
- Content saw steady engagement, and increased engagement in new market areas. In one area (professional growth) Frontline saw a 195% increase in click-to-open rates.
- Despite a high volume of marketing emails, the value of the content led to very low (<0.7%) opt-out rates, speaking to the value of the content.
- Not only does their content receive frequent accolades from company leadership, but prospective clients have emailed to thank Frontline for its content.