Since the idea of a newsletter began, authors have been struggling with what to include, how to monetize, and how to grow their audience.

Newsletter subscriptions are one of the most obvious but overlooked aspects of the puzzle. You have to make the process easy and use a call-to-action such as a contact us, try us, read more, or simple subscribe buttons.

A really successful method is the use of ‘content upgrades’ by offering an extra part of the article for signing up to the newsletter.

Another technique that can bring in hundreds of subscribers a day is gated content. This is different from the upgrade method because the entire article is gated away, but you want to make sure the content is highly focused.

Gated content tends to attract highly-targeted leads, and if positioned correctly, will generate high numbers of leads.

If you implement all three you will generate subscribers on autopilot.

A healthy, growing list of subscribers means that your blog audience is growing and your monetization potential is increasing!

Key Takeaways:

  • Ensure that each article or post has a link or form for those that are interested in subscribing to your newsletter.
  • Add a content upgrade, such as a PDF file, to a regular piece if content, to attract more subscribers.
  • Gated content of high value, such as an e-book, is the mecca if subscriber attractions.


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