Author: Karl zu Ortenburg

How Can Your Story Make The difference Between Success And Failure When Automating Your Business?

Why do you think your Company Story is still crucial, despite all the marketing automation we can use today? What do you think? Why is Your Story, and your purpose, your mission so important for the survival and the success of your business? It is pretty straightforward, actually …   Your story is what distinguishes your business, your products or services from all of the competition. Your story is what focuses you,  what pulls you forward,  what motivates you, and what makes you hugely successful. I’ll give you a great example in a minute but before I do I just want to briefly introduce...

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Marketing Automation Case Study McAfee

McAfee increased lead to opportunity conversion rate 4x McAfee began using marketing automation software as although its marketing efforts brought in a huge number of leads at the top of the funnel, the sales team was concerned that the leads weren’t of a good enough quality. Marketing automation allowed McAfee to implement a lead scoring system and create a a segmented nurturing programme that gave prospects the right information at the right time in the buying process. This greatly improved the quality of the leads that were passed onto the sales team. As a result of this new automated...

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Swiss Education Group Marketing Automation

The Swiss Education Group  SEG, founded in 1982, is a world leading hospitality education network. More than 5000 students are welcomed each year which makes it the largest Swiss alliance of hospitality management schools. With 5 Swiss Education Education Group schools based across 7 campuses throughout Switzerland, each school benefits from their unique strengths and features, providing the perfect fit. See this video about the Swiss Education Group. 1 in 11 jobs worldwide are now related to the hospitality industry and the ever-growing industry accounts for 9% of worldwide GDP and 6% of the world’s exports. The Hospitality world has expanded beyond...

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90% of Videos Are Viewed on Mobile

Twitter says about mobile video: “Video is a powerful medium to share stories, evoke emotion and drive action. As our latest research shows, video on Twitter today is mobile, fuels discovery and drives engagement. Image: Thedrum The social network also looked to highlight the power of video on the site, revealing that on average posts containing video content are retweeted six times more than those without. Twitter Users Love VIDEO – Expressly On MOBILE The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen. A staggering 90% of Twitter video views...

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Mobile Gamification INCREASES CONVERSIONS And …

What the heck is Gamification, you might ask … Here is a great explanation from Yu-kai Chou, a Gamification Pioneer: Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities. This is what is called “Human-Focused Design” as opposed to the “Function-Focused Design.” It’s a design process that optimizes for the human in the system, as opposed to pure efficiency of the system. The Future of Creativity and Innovation is Gamification In this video gamification expert Gabe Zichermann explores how gamification can help with even greater...

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Automation Benefits

Marketing Automation Replaces Separate Systems

"Marketing Automation Replaces Separate Systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.”

David Raab, Raab Guide

2017-03-19T11:43:11+00:00

David Raab, Raab Guide

"Marketing Automation Replaces Separate Systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.”

Increasing Efficiency

“By increasing efficiencies through better qualifying leads and increasing effectiveness by ensuring sales efforts are more personalised and relevant, marketing automation enables sales teams to do what they do best – SELL.”

Kristen Hambelton, VP of Marketing Neolane Inc.

2017-03-19T11:45:23+00:00

Kristen Hambelton, VP of Marketing Neolane Inc.

“By increasing efficiencies through better qualifying leads and increasing effectiveness by ensuring sales efforts are more personalised and relevant, marketing automation enables sales teams to do what they do best – SELL.”

Business Marketing Has Exploded …

"Business marketing has exploded in scope and complexity making it practically impossible for marketers to efficiently and effectively reach target customers without a fully implemented marketing automation system.”

– IDC Group

2017-03-19T11:46:49+00:00

– IDC Group

"Business marketing has exploded in scope and complexity making it practically impossible for marketers to efficiently and effectively reach target customers without a fully implemented marketing automation system.”

Marketing Automation Can Help

“Marketers know their ultimate job is to increase revenue. Marketing automation can help by generating more and higher quality leads, which will eventually turn into new customers.”

– Glenster Report

2017-03-19T11:47:59+00:00

– Glenster Report

“Marketers know their ultimate job is to increase revenue. Marketing automation can help by generating more and higher quality leads, which will eventually turn into new customers.”

The Best Marketers Are Using Both

“The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.”

Greg Head, CMO of InfusionSoft

2017-03-19T11:52:32+00:00

Greg Head, CMO of InfusionSoft

“The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.”

It’s A No Brainer

“ I can’t imagine my life without marketing automation. It’s a no brainer. To me, the fact that so many companies don’t have it is amazing.”

Holly Condon, VP Business Development, Papersave

2017-03-19T11:54:05+00:00

Holly Condon, VP Business Development, Papersave

“ I can’t imagine my life without marketing automation. It’s a no brainer. To me, the fact that so many companies don’t have it is amazing.”

Marketing Automation Is An Essential Component

“Marketing Automation is an essential component of every front office strategy and a critical part of enabling cost-effective customer interaction through the internet.”

Pete Tierney, MarketFirst president

2017-03-19T11:55:18+00:00

Pete Tierney, MarketFirst president

“Marketing Automation is an essential component of every front office strategy and a critical part of enabling cost-effective customer interaction through the internet.”

Sales Has Complete Visibility!

“Sales has complete visibility. By the time sales engages, the buyer is educated and ready to make a decision. Sales knows exactly where to begin the conversation.”

Alan English, Senior Brand Manager, Stanley Black and Decker

2017-03-19T12:35:35+00:00

Alan English, Senior Brand Manager, Stanley Black and Decker

“Sales has complete visibility. By the time sales engages, the buyer is educated and ready to make a decision. Sales knows exactly where to begin the conversation.”

Marketing Automation Users Saw Leads Increase

"80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase."

VB Insight, 2015

2017-03-21T15:39:29+00:00

VB Insight, 2015

"80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase."

Without Marketing Automation, you are just guessing…

"Without Marketing Automation, you are just guessing, just hoping that people will take the bait and be ready to buy your products. Statistics show that buyers don't do that. A well-constructed marketing automation strategy makes it a reality."

John McTigue, Kuno Creative

2017-03-16T11:19:42+00:00

John McTigue, Kuno Creative

"Without Marketing Automation, you are just guessing, just hoping that people will take the bait and be ready to buy your products. Statistics show that buyers don't do that. A well-constructed marketing automation strategy makes it a reality."

Industry Voices

A great solution for us as it is easy to use, saves time

“The AMI Client Engagement Solution is a great solution for us as it is easy to use, saves time and most of all, it works,” says Al Nazarelli, CEO of Silicon Valley Research Group."

Al Nazarelli (CEO of Silicon Valley Research Group)

5.0
2017-03-06T08:25:20+00:00

Al Nazarelli (CEO of Silicon Valley Research Group)

“The AMI Client Engagement Solution is a great solution for us as it is easy to use, saves time and most of all, it works,” says Al Nazarelli, CEO of Silicon Valley Research Group."

We NOW Receive Client Requests Daily

“... with at least three to four qualified leads each day through the AMI Client Engagement Solution. The AMI Client Engagement Solution helps me ensure every client is met with exceptional service from the very first contact through the final home sale,”

Lewis Mann, founder and CEO of True Built Home

5.0
2017-03-06T09:10:53+00:00

Lewis Mann, founder and CEO of True Built Home

“... with at least three to four qualified leads each day through the AMI Client Engagement Solution. The AMI Client Engagement Solution helps me ensure every client is met with exceptional service from the very first contact through the final home sale,”

I have more time

"With the Client Engagement Solution, I have more time and resources to funnel into marketing and other activities to grow my business, rather than always trying to catch up with my business...."

Laura Lyn (Psychic, Teacher, Lecturer and Author )

5.0
2017-03-06T09:08:49+00:00

Laura Lyn (Psychic, Teacher, Lecturer and Author )

"With the Client Engagement Solution, I have more time and resources to funnel into marketing and other activities to grow my business, rather than always trying to catch up with my business...."

Client Engagement Solution has been a blessing.

“It helps me achieve my dream of offering quality homeopathic medicine to improve the lives of pets and connect with people all over the world. ..."

Dr. Patricia Monahan Jordan (Member of the AVMA )

5.0
2017-03-06T09:07:51+00:00

Dr. Patricia Monahan Jordan (Member of the AVMA )

“It helps me achieve my dream of offering quality homeopathic medicine to improve the lives of pets and connect with people all over the world. ..."

Easy to use, client-centric and looks great

“Client Engagement Solution is easy to use, client-centric and it looks great on mobile—which makes ShopKeep look good. And, AMI Client Engagement Solution goes the extra mile to ensure the software is easy, comfortable and right the first time. It’s been key to our success in sales.”

Brandon Bernard Jones (Sales Operations at ShopKeep)

5.0
2017-03-06T09:05:56+00:00

Brandon Bernard Jones (Sales Operations at ShopKeep)

“Client Engagement Solution is easy to use, client-centric and it looks great on mobile—which makes ShopKeep look good. And, AMI Client Engagement Solution goes the extra mile to ensure the software is easy, comfortable and right the first time. It’s been key to our success in sales.”

Makes it easier to do business

“Client Engagement Solution makes it easier to do business as clients can book consultations or order on their own time. The AMI Client Engagement Solution self-service client portal is a great resource for my clients ... and they can even book appointments right from their account,”

Melody Velez (Owner & Cake Artist at MDV Custom Cakes)

5.0
2017-03-06T09:05:02+00:00

Melody Velez (Owner & Cake Artist at MDV Custom Cakes)

“Client Engagement Solution makes it easier to do business as clients can book consultations or order on their own time. The AMI Client Engagement Solution self-service client portal is a great resource for my clients ... and they can even book appointments right from their account,”

Helps me to offer a better value

"The Client Engagement Solution helps me to offer a better value proposition than my competition. I want to be easy to find, easy to hire and easy to work with and the AMI Client Engagement Solution helps me to do that."

Albert Bergen - (Certified Public Accountant)

5.0
2017-03-06T09:04:12+00:00

Albert Bergen - (Certified Public Accountant)

"The Client Engagement Solution helps me to offer a better value proposition than my competition. I want to be easy to find, easy to hire and easy to work with and the AMI Client Engagement Solution helps me to do that."

The AMI Client Engagement Solution, is completely transparent.

"... It’s flexible and powerful. The AMI Client Engagement Solution has lived up to its word and continues to earn my business with new features I really love.”

Terry Kane ( Physical Therapy )

5.0
2017-03-06T09:02:30+00:00

Terry Kane ( Physical Therapy )

"... It’s flexible and powerful. The AMI Client Engagement Solution has lived up to its word and continues to earn my business with new features I really love.”

Helps differentiate me

“The AMI Client Engagement Solution Web helps differentiate me from the competition and helps my clients succeed. My AMI Client Engagement Solution is the perfect example of how a business can automate processes while consistently delivering amazing service. ..."

MamaRed (MamaRed Knight)

5.0
2017-03-06T09:09:45+00:00

MamaRed (MamaRed Knight)

“The AMI Client Engagement Solution Web helps differentiate me from the competition and helps my clients succeed. My AMI Client Engagement Solution is the perfect example of how a business can automate processes while consistently delivering amazing service. ..."

Accessibility is important

"... and providing buyers and sellers with a variety of communication channels is critical in real estate. The AMI Client Engagement Solution provides this and helps differentiate me from the competition."

Zel Knezevic (Real Estate Broker)

5.0
2017-03-06T08:58:16+00:00

Zel Knezevic (Real Estate Broker)

"... and providing buyers and sellers with a variety of communication channels is critical in real estate. The AMI Client Engagement Solution provides this and helps differentiate me from the competition."

AMI Solution delivered as promised

"AMI delivered as promised, taking the chaos out of scheduling meetings. We feel fortunate to have found the AMI Client Engagement Solution. AMI Client Engagement Solution is the perfect solution.”

JoAnne Glenn (Principal of Pasco eSchool)

5.0
2017-03-06T08:57:17+00:00

JoAnne Glenn (Principal of Pasco eSchool)

"AMI delivered as promised, taking the chaos out of scheduling meetings. We feel fortunate to have found the AMI Client Engagement Solution. AMI Client Engagement Solution is the perfect solution.”

Achieving a 70% response rate

Use Case: GPL integrated the AMI Client Engagement Solution online scheduling into Constant Contact email campaigns, achieving a 70% response rate, saving the firm more than 150 hours of calling clients.

Effie Bar-Caspi (GPL Tax & Accounting)

5.0
2017-03-06T08:56:13+00:00

Effie Bar-Caspi (GPL Tax & Accounting)

Use Case: GPL integrated the AMI Client Engagement Solution online scheduling into Constant Contact email campaigns, achieving a 70% response rate, saving the firm more than 150 hours of calling clients.

We receive at least 10 new business opportunities each week

"... through AMI Client Engagement Solution and achieved 300% growth in the past year alone. Our success is phenomenal and AMI Client Engagement Solution has certainly been a major part of our story.”

Clarence Williams (Founder and CEO of EasyWay Ordering)

5.0
2017-03-06T08:54:24+00:00

Clarence Williams (Founder and CEO of EasyWay Ordering)

"... through AMI Client Engagement Solution and achieved 300% growth in the past year alone. Our success is phenomenal and AMI Client Engagement Solution has certainly been a major part of our story.”

We deliver on that promise

“Our first priority is to serve our clients and with AMI Client Engagement Solution we deliver on that promise,”

Jeff Breglio (Managing Partner of Breglio Law Office)

5.0
2017-03-06T08:52:01+00:00

Jeff Breglio (Managing Partner of Breglio Law Office)

“Our first priority is to serve our clients and with AMI Client Engagement Solution we deliver on that promise,”

A complete solution

"The AMI Client Engagement Solution offered more than online scheduling—it was a complete solution—from my client’s first touch on the Internet through the entire transaction,”

Leslie Croskey (Beauty/ Spas)

5.0
2017-03-06T08:27:50+00:00

Leslie Croskey (Beauty/ Spas)

"The AMI Client Engagement Solution offered more than online scheduling—it was a complete solution—from my client’s first touch on the Internet through the entire transaction,”

Who would’ve thought that such a simple idea

“... as making tamales, and adding a dash of technology and creative thinking, would lead to a growing, e-commerce food service.”

Norma Du (Owner of Mobile Tamale)

5.0
2017-03-06T08:59:13+00:00

Norma Du (Owner of Mobile Tamale)

“... as making tamales, and adding a dash of technology and creative thinking, would lead to a growing, e-commerce food service.”
5.0
16

Automated Companies

2017-03-16T14:19:19+00:00
Glassdoor
2017-03-16T17:01:09+00:00
Leadspace
2017-03-16T17:02:30+00:00
Auction

2017-03-16T17:04:07+00:00
Curves
2017-03-16T17:04:55+00:00
CA Technologies
2017-03-16T17:05:45+00:00
Care
2017-03-16T22:06:38+00:00
Shopify
2017-03-16T22:07:33+00:00
[one_fourth]
Mention
2017-03-16T22:08:33+00:00
Tuffs
2017-03-16T22:09:26+00:00
Shoretel
2017-03-16T22:10:20+00:00
Stanley Black and Decker
2017-03-20T07:02:27+00:00
IDC Group
2017-03-20T07:03:58+00:00
Kuno Creative
2017-03-20T07:06:28+00:00
neolane inc
2017-03-20T07:07:37+00:00
Papersave
2017-03-20T07:08:41+00:00

Automation Case Studies

Stanley Black and Decker

Case Study:


1. Increased market share
2. Reduced length of sales cycle by 30% within one year
3. Easily identified the 34%
2017-03-19T13:29:47+00:00
Case Study: 1. Increased market share 2. Reduced length of sales cycle by 30% within one year 3. Easily identified the 34% (more…)

Greater marketing ROI

Case Study:


1. Greater marketing ROI
2. Better collaboration
with sales
3. Increased efficiency
2017-03-19T13:31:49+00:00
Case Study: 1. Greater marketing ROI 2. Better collaboration with sales 3. Increased efficiency

See A 150% Increase In Online Sales

Case Study:


1. Revived dormant clients
2. Got more repeat purchase
3. 150% Increase In Online

Toby Marion, Owner Golden Gate Wine

2017-03-28T16:08:03+00:00

Toby Marion, Owner Golden Gate Wine

Case Study: 1. Revived dormant clients 2. Got more repeat purchase 3. 150% Increase In Online (more…)

AUTOMATING SALES AND MARKETING PROCESS

Case Study


1. Efficiently plan investor.
2. Scale the attention to detail.
3. Ensure investors are kept informed.

Read NWQ Capital Management case study

2017-04-05T20:35:43+00:00

Read NWQ Capital Management case study

Case Study 1. Efficiently plan investor. 2. Scale the attention to detail. 3. Ensure investors are kept informed.

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