Author: Karl zu Ortenburg

How Can Your Story Make The difference Between Success And Failure When Automating Your Business?

Why do you think your Company Story is still crucial, despite all the marketing automation we can use today? What do you think? Why is Your Story, and your purpose, your mission so important for the survival and the success of your business? It is pretty straightforward, actually …   Your story is what distinguishes your business, your products or services from all of the competition. Your story is what focuses you,  what pulls you forward,  what motivates you, and what makes you hugely successful. I’ll give you a great example in a minute but before I do I just want to briefly introduce...

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Marketing Automation Case Study McAfee

McAfee increased lead to opportunity conversion rate 4x McAfee began using marketing automation software as although its marketing efforts brought in a huge number of leads at the top of the funnel, the sales team was concerned that the leads weren’t of a good enough quality. Marketing automation allowed McAfee to implement a lead scoring system and create a a segmented nurturing programme that gave prospects the right information at the right time in the buying process. This greatly improved the quality of the leads that were passed onto the sales team. As a result of this new automated...

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Swiss Education Group Marketing Automation

The Swiss Education Group  SEG, founded in 1982, is a world leading hospitality education network. More than 5000 students are welcomed each year which makes it the largest Swiss alliance of hospitality management schools. With 5 Swiss Education Education Group schools based across 7 campuses throughout Switzerland, each school benefits from their unique strengths and features, providing the perfect fit. See this video about the Swiss Education Group. 1 in 11 jobs worldwide are now related to the hospitality industry and the ever-growing industry accounts for 9% of worldwide GDP and 6% of the world’s exports. The Hospitality world has expanded beyond...

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90% of Videos Are Viewed on Mobile

Twitter says about mobile video: “Video is a powerful medium to share stories, evoke emotion and drive action. As our latest research shows, video on Twitter today is mobile, fuels discovery and drives engagement. Image: Thedrum The social network also looked to highlight the power of video on the site, revealing that on average posts containing video content are retweeted six times more than those without. Twitter Users Love VIDEO – Expressly On MOBILE The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen. A staggering 90% of Twitter video views...

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Mobile Gamification INCREASES CONVERSIONS And …

What the heck is Gamification, you might ask … Here is a great explanation from Yu-kai Chou, a Gamification Pioneer: Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities. This is what is called “Human-Focused Design” as opposed to the “Function-Focused Design.” It’s a design process that optimizes for the human in the system, as opposed to pure efficiency of the system. The Future of Creativity and Innovation is Gamification In this video gamification expert Gabe Zichermann explores how gamification can help with even greater...

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