90% of Videos Are Viewed on Mobile

Twitter says about mobile video: “Video is a powerful medium to share stories, evoke emotion and drive action. As our latest research shows, video on Twitter today is mobile, fuels discovery and drives engagement. Image: Thedrum The social network also looked to...

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Mobile Gamification INCREASES CONVERSIONS And …

What the heck is Gamification, you might ask … Here is a great explanation from Yu-kai Chou, a Gamification Pioneer: Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities. This...

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Mobile Payment Trends to Watch in 2017

The development of smartphones has gone and replaced a few things we grew up with: the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can add cash and wallets to that list. It’s hardly a surprise. Payment methods have been...

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How Programmatic Advertising Works

Programmatic ad buying has changed the face of online advertising: Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie this year, according to eMarketer but there’s still confusion around what it...

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