Sales is a very important part of any business, especially when you are trying to grow.

A recent study has shown that email can be a very valuable tool in business to business sales.

The return on investment for emailing contacts in order to make business to business sales is very high, especially considering how easy and convenient emailing is.

Email is a great tool sales men and women can use in order to nurture leads.


email marketing - 2020 chief marketer


Key Takeaways:

  • Human beings show a positive predisposition towards certain key words and phrases.
  • Such psychologically charged words and phrases can be used strategically in email campaigns to put prospective leads into a receptive frame of mind.
  • For example, combining the positive emotions that generally accompany a festive event like Valentine’s Day with a campaign that includes a Valentine’s Day specific offer could be a big win.

“In addition, email is the most valuable tool for lead nurturing.”

#leadgeneration #emailmarketing #socialmedia

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