FAQ for the ‘Leads Driver System‘,

an A-M-I Lead Generation SOLUTION

Below please find questions and answers about the automated, 24/7, Lead Generation Solution.

All: Who is this Lead Generation System for?

The ‘Leads Driver System’ is for everyone who wants to increase their number of quality leads, grow their business consistently and predictably, makes sales already and enjoys a turnover of $100K or greater per year with a decent product or service.

This is for you if

  • you tried Google Adwords
  • you tried to make social pay for itself
  • you own a business that gets ignored by the big agencies
  • are confused by all those different recommendations

This is for you if you want a fully automated lead generation system, that

  • makes money for you with rankings on Google, social posts on Facebook, LinkedIn and Twitter; and posts to your e-mail list
  • is always-on, 24/7, fully automated
    (except human content writing, which is fully managed by us)
  • is proven, used for over 9+ years to get amazing results for clients
  • is a system that pays for itself in new revenue 
  • is a lead generation system that will help to grow your traffic and revenue

This lead generation system can help to dramatically grow your traffic, revenue and ROI as it has done for many other online business owners like you.

Who is this not for?

Anyone who doesn’t want to grow their business, doesn’t have a marketing (automation) budget or offers products or services in ‘adult’, arms, hate or violence niches.

  • Sorry, this is not for you if
    • you don’t have a real product
    • you’re not making any sales yet
    • your annual online revenue isn’t at least $100k/yr
    • you won’t be able to run the system for 90 days
Amortisation: How long will it take for the Leads Driver System to pay for itself?

Measuring the contribution that a given marketing program – here LDS – has on revenue and profits is the holy grail of marketing measurement.

As a result, the most common question marketers ask is, “did THIS program (this tradeshow, this email blast…) deliver a return on our investment (ROI)?”

The LDS ROI depends largely on what you measure:

The Leads Driver System (LDS) drives results in search, social and emails directly. Plus LDS will have an indirect beneficial influence on Google Adwords as well. So to measure the benefits of LDS, you have the choice of whether to include indirect benefits, too.

If you are looking only at the “last click” as your measure to ascertain the value of your marketing, you probably will make some bad choices …

“A disadvantage of first and last touch attribution is that today’s marketing investments may not pay off for quite some time, so the ROI of your current Marketing programs remain in limbo.

Approaches to Marketing ROI measurements that do not properly account for the time-to-investment payoff can lead to decisions that bias towards short-term gains over building true long-term value. This applies across all industries, but its impact is especially acute in companies with considered-purchase products and long revenue cycles.

The money you invest today will have an uncertain impact at an uncertain point in the future.  Last month’s tradeshow may deliver results next month or perhaps not for two years.

[However, even when it’s not easy to measure ROI correctly, you should still use it – we certainly do and can show you how it’s done in LDS. This will already put you above some of your competition:]

According to The Lenskold Group / eMedia Lead Generation Marketing ROI Study, almost 2/3 of companies use either no tracking or basic single attribution.

Measuring ROI

Marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale.  Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches to create a customer.  This fact makes it difficult to allocate revenue to any specific touch.” says Marketo’s Jon Miller.

Therefore, you should be looking at assisted conversions and the model comparison tool in Google Analytics.

It’s also important to be sensitive to the look-back period and the kinds of conversions you are tracking. For example, the very first success metric LDS will grow is the size of your top-of-funnel audience.

This is not initially equitable to a monetary value because you will not be starting with a full funnel. But once your funnel is fully constructed and running for some time, you can compute the net future value ofyourtopoffunneldirectlyfromanalyticsdata.

Once you do that, your top of funnel metrics become reliable predictors of future revenue growth.

So,whenfirststartingout,youwillseeimprovementsinfunnelmetrics–manyoftheminjustthefirstfewweeks–butyouwillnotyethavethedownstreamdatarequiredtoassignnumericvaluestothosemetrics.

Depending on your Avatar’s typical buying cycle, it might take 3 months, or it might take 6 months, – see Jon Miller’s “tyranny of time” – to start accumulating top-to-bottom metrics. However, long before that – certainly in the first 3 months – you will have hard evidence that the system is working to fill up your funnel.

B2B: will this work for B2B?

Yes since it has worked for B2B clients before. For us, it is simpler to do this for B2C companies since it is easier to develop the content for B2Cs. But it does work for B2B, too.

In fact, the longer your sales cycles are, the more lead nurturing your clients need, the more you should be using a professionally automated and continuous content publishing system!

The trust you are building with this kind of lead nurturing is quite different from paying for ads saying “in case you are looking I can do that, too.” …

In B2B one of the questions for us is how we can target your ideal customers or clients at the beginning, the top of the funnel. The rest is leading them through the funnel.

And btw this type of funnel is far more ROI efficient than what most people do with their sales funnels.

Blog: are blog posts included?

Yes, blog posts are included.

Blog: Why do we use a blog for the lead generation system?

Simply because they just work, mainly because of this:

  • Automatic internal linking (kw in title)
  • Spreading pagerank authority
  • Not easily ‘screwed’ up
  • A blog with Facebook, done the right way = no-lose proposition
  • Our system leverages blog content and Facebook promotion to make money and drive (SEO) results
  • We reuse content and promotions directly from the blog
Cancellation: What happens if I stop running LDS?

Unless you want to stop growing your sales with LDS (the Leads Driver System), you shouldn’t stop using it 😉

However some people do stop indeed and our data shows that traffic to your website will continue to grow, at least for a while.

Over time your new traffic will obviously decline but it will stay above the levels you had before you started using LDS indefinitely!

We haven’t seen any sudden drop in traffic.

Btw, starting, stopping and starting again is not the best idea.

Starting and stopping really just does not work, no matter what plan you are on because it isn’t about the plan: starting and stopping content promotion just makes the system not work very well and all of this is setup and in operation within LDS, so if you stop that, it’s quite messy to restart.

Instead, you should plan on running your LDS content promotions continuously. Just like your hosting, your shopping cart, and your email system.

However, you can upgrade and downgrade your account as you wish. Should you wish to cancel your account, please let us know 30 days in advance. There are no penalties.

Clients: What if my clients are not on Facebook?

“60% to 70% 0f your [B2B] prospects are on social media putting out data of what they’re into. [Social Media] technology is now the scaleable gateway drug to human interactions.” Gary Vaynerchuk, Sales Machine NYC

Your target audience, your prospects probably are on Facebook, as over 2 billion people these days have a Facebook account.

The question is whether we can target them on Facebook. We don’t need to reach all of them, we need to reach enough of them to build a critical audience. For that, we will do extensive research, and see how we can also use professional associations to contact B2B, enterprise clients.

social B2B stats

Facebook has the advantage that it combines marketing and branding with sales and it is currently the only platform that offers this for underpriced attention. (Google Search doesn’t offer branding.)

You might think that the CEOs, the CFOs, the CTOs of your target companies cannot be reached via Facebook. 

I understand that you think that, a lot of business people still think that and it is one of the reasons why Facebook is still underpriced to gain the attention of this kind of key, decision-making people. 

We are not restricted to targeting key decision-making, top people on Facebook only, we also target their employees in a special way and that is getting us the attention of their CEOs, CFOs, CTOs etc.

Remember, ATTENTION comes first, the Creative is the variable.

The majority of  Fortune 500 companies don’t get that even $80 billion of TV ads do NOT work anymore – since ads simply get skipped – and it is the reason why 95% (!) of them have lost market share over the last two years. 

Attention on Facebook is still underpriced but once the big boys start getting it, their money (>$80 bn) will go to Facebook, Instagram, LinkedIn, etc. and prices will go up (dramatically). So we better use these platforms NOW.

Plus for B2B businesses we also publish to Linkedin, the biggest B2B network online and a great source for high-quality clients.

To discuss your questions contact us at [email protected] and we will see how we can help your business.

Client Names: Why are you not showing any client’s names?

We’d love to but our clients prefer their prospects to believe that they have written all that great content themselves and therefore are the authority to go to.

Content: do you create the content for publishing?

Yes, content creation resp. curation and content distribution are the main parts of our service.

We manage all content but we also use your existing content on your site and content from authority sites in your niche, all legal and totally above the board for long-term benefit.

We create summaries, abstracts, video summaries and transcripts written by experienced writers (no robots) and checked for quality.

We will ask you for content such as FAQs from your site and occasionally ask you to answer a question.

Content Examples: Can you show examples of the content that gets created?

Absolutely, here are some content examples:

Example of a Summary post:

Content Summary Example 1

Example of a Rich Summary post:

Article rich summary II p

Example of a Video Summary post:

Video Summary Content

Content - Interactive: Why should we use interactive content?

Why should we use interactive content?

Simply because it engages and converts more potential customers.

Let’s see some numbers below:

CM content challenges B2B

 

 

Here is an example for Interactive Content:

interactive content - BBC - will a robot take your job

(Image: BBC)

This animated infographic provides a personalized insight into the likelihood that your job will become automated.

75% of marketers using interactive content plan to increase their use of the medium in the coming year. -Content Marketing Institute

The takeaway: This year, there was a large projected uptick in the use of interactive content for content marketing teams–and we can expect this trend to continue again in 2017. Why? Because interactive content, a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers.

According to digital marketing expert, Aaron Agius, interactive digital content is going to come into its own in 2017.

In the current digital landscape, engagement is everything, and marketers succeed when their audience not only consumes content but also enjoys and acts upon it, which is why interactive content will be so important going forwards.

Compared to 36% for static content, interactive content generates conversions moderately or very well 70% of the time. In addition, it works as a competitor differentiator and proves effective in educating buyers, no mean feat in a landscape that sees customers turn away from traditional methods of purchasing in favor of online reviews and research.

 

 

Content: What Makes A-M-I an Expert in Content Marketing?

Our expert Internet Marketing team is experienced, knowledgeable, and flexible. As a marketing automation firm, we build and manage content marketing and marketing automation campaigns that create a strong online presence for our clients, and ultimately a loyal following of customers.

We know what it takes to create an online buzz. We also realize that every company is different, and will need a different strategy.

As your content marketing firm, we’ll help you define which kind of user you should be targeting, and which channels to use to maximize your traffic and social media conversions.

Our content marketing management services are priced to give you the best “bang for your buck,” and will ensure that you reach the right audience at the right place and the right time.

We’re experts on social media because we use it. We use social media publishing tools like Facebook, Twitter, LinkedIn, and YouTube almost every day. We know what it takes to get a post past Facebook’s complex algorithms, and how to inspire dozens of likes or retweets.

Our expert Internet Marketing team is constantly researching the latest social media trends and finding ways to incorporate them into the social media marketing strategies for our clients.

We have developed innovative methods to get our clients involved in the online social media world. Our social media pricing packages, seen above, are based on the time and resources needed to create a moving online presence in social media.

Content Marketing: Why is Web Content Marketing so Powerful?

Unlike traditional internet marketing plans that focus on one area of improving search engine rankings and traffic, online content marketing impacts your overall web presence. It introduces customers to your company or brand without being pushy. It convinces repeat visitors that you are trustworthy.

Content marketing can spread your name far and wide, ensuring that more people know about you and what you are about.

That is why content marketing has been deemed one of the most effective methods of lead generation online!

Content marketing indeed is a very effective marketing strategy as part of marketing automation and a successful sales funnel. It shows your ideal customers interesting content continuously, keeping you and your brand on their mind. A lot of your ideal clients haven’t heard from you so far and aren’t aware of what you have to offer.

Content marketing changes that!

  • In stage 1 your ideal customers become aware of you, simply by seeing posts, articles and, videos etc. you are publishing.
  • In stage 2 your potential customers build trust in your brand, your products, and services, simply by you continuing to publish valuable information, relevant to their niche, their needs and wants.
  • In stage 3 potential customers become actual customers or clients when they follow your invitation to purchase offers.

Content takes many forms, from blogs and articles to infographics or motion graphics. Instead of making hard sales pitches, content marketing serves as a way to introduce consumers to your brand. It’s a low-pressure way to bring new leads into your sales process, providing content that is truly helpful and useful.

While link building plans focus solely on text links, the value of content marketing comes from the myriad of departments involved and the creative techniques used to develop a content outreach strategy that goes far beyond traditional link building.

Other content marketing firms may focus just on creating your content—but we’re different. Our plans include everything from design and creation to SEO, outreach, social media, and natural link earning.

While some companies focus mostly on building links, the value of a professional content marketing strategy stretches far beyond that of links as you can build a highly valuable brand with predictable sales and an outstanding ROI.

Warning: Don’t get tempted when offered a ‘cheap’ link building service with fast rankings …

Link building did indeed work a couple of years ago but Google does NOT like artificially built, aka. bought links and has become very effective in spotting manufactured links and handing out hefty penalties taking your site off the rankings and your online income down in a blink. Link building has become unsafe!

Today professional content marketing services include strategies dedicated to increasing your website’s power and rankings through high-quality content like market niche relevant abstracts and summaries, video clips, summaries, and transcripts, social media posts, branded blog posts, weekly digest e-mails, and even eBooks.

  • Our collaborative content marketing team includes highly specialized members such as:
    • skilled article & copywriters and a content quality manager,
    • an SEO strategist,
    • a WordPress optimization specialist,
    • a graphic designer,
    • a social media strategist,
    • a Facebook advertising expert (for content boosting),
    • video producers,
    • experienced content distribution specialists,
    • (sometimes) a Google Adwords specialist (to scale up campaigns fast)
Generation Content Volume: Why are we going to publish so much with your system?

“Winning in digital media now boils down to a simple equation:
figure out a way to produce the most content
at as low a cost as possible.”
(Digiday 2013)

You might be thinking ‘Quality over Quantity’ and that is true to a certain degree but only to a certain degree only.

For starters, you are competing for attention with your target audience and you are competing against everyone else in that space. If your target audience doesn’t read content you published, they will read someone else’s, potentially click to their website and might become their long-term customer or client.

That really is it.

The (publishing) world has changed … for good.

The Washington Post now publishes around 1,200 posts a DAY.

That is quite an amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015 …

robot-content

See “The Future is More Content: Jeff Bezos, Robots and High Volume Publishing

Contracts: Do you have long-term contracts?

We ask that you commit to 6 months since potential clients if they haven’t heard from you before, will want to see several posts from you before they raise their hand. After 3 months we usually sit down together, look at what has been achieved so far and you then get to decide whether you want to continue and see real growth. There are no long-term contracts, and you can cancel any month, after the initial 3 months trial period.

However after 3 months we sit down together, look at what has been achieved so far and you get to decide whether you want to continue and see real growth.

There are no long-term contracts, and you can cancel any month, after the initial 3 months trial period.

Cost: What are the costs involved in content Marketing?

content-marketing-on-blackboard

“Winning in digital media now boils down to a simple equation:
figure out a way to produce the most content
at as low a cost as possible.”
(Digiday 2013)

Before we answer the question about what the costs of content marketing are, let me emphasize the following.

One of the most important things to get clear on what your content marketing campaign goals are.

By understanding your goals first, you can better understand the scope and cost of a content marketing campaign.

There are several content marketing goals that could possibly apply to your business:

  • build brand awareness,
  • grow traffic to your website,
  • increase leads, or
  • boost online sales.

Tailoring your campaign to meet and exceed your goals will drive the metrics you track and the baseline to measuring results.

Because content will explode in the coming years, and the years thereafter, it’s critical to develop a content marketing budget.

This is often easier said than done, though. Larger companies might have a tough time securing executive buy-in for a content marketing budget, while smaller businesses might believe that content is an overnight ROI producer, and too early slash the budget when that dream doesn’t come true fast enough.

Marketers who want to succeed with content marketing need to take a strategic and intentional approach to the structure, contents, and timeframe of their content marketing budget. By considering variables like content goals, target audiences, distribution methods, and more, a functional and long-lasting content budget can be set up to guide your content strategy in the coming year.

Now let’s answer your question about the costs involved in marketing your content.

The Cost of Content Marketing
(and some of the Benefits)

Content marketing is far more affordable and has a better return than other forms of marketing, but it isn’t free.

According to CMI (the Content Marketing Institute), content marketing costs 62% less than outbound marketing (advertising, etc.) and often generates three times as many leads. But to calculate the content’s impact on your bottom line, you need to understand where your budget is going.

You need to understand the associated costs, of creating content, distributing and evaluating its effectiveness.

Let’s say you’re developing a premium e-book to share with your audience or to target a large potential client with it.

The ebook may cost $1,000 – $3,000 to have it written, another $1,000 to have it edited, and $500 to have it designed properly.

The total cost of creating this resource is $2,500 at the lowest, but then there is the content distribution to account for.

Custom graphics designed to promote the resource on social media is another $1,500.

In addition, you decide to pay to advertise the document on LinkedIn for $2,000 and pay for its inclusion in a leading industry newsletter for another $1,000.

The distribution costs are $4,500, plus the $2,500 to produce it.

According to a 2016 Curata post, marketers spend an average of 38% of their content budgets on curation and aggregation, 35$ on creation, and 29% on content workflow.

Outsourcing Content Marketing

Let’s look at the costs involved when outsourcing content marketing to a professional agency.

Content Marketing Audit

Sometimes, tailoring your campaign includes a complete research and strategy audit. This is what a strategy audit could look like:

  • Inventory of existing site content
  • Content and resource planning
  • Social media efforts
  • Competitor performance
  • Website optimization
  • Analytics tracking
  • And more…

Depending on the size and scope of your company’s goals, just the content strategy site audit could cost anywhere between $5,000-$25,000.

Content Marketing Strategy

A professional content marketing strategy will incorporate all of the research listed above, as well as a detailed plan for moving forward.

As the strategy of a campaign is a critical component in the process, and the size and scope of businesses requiring a strategy vary greatly, you will find that pricing for this type of work will vary greatly as well.

Content strategies can be priced anywhere from $5,000 for a very basic strategy to $50,000 or more for a comprehensive strategy that might be appropriate for the Fortune 500.

Once the audit is completed, it’s time to decide on what kind of content should be used for your content marketing strategy.

Content Creation

Content Creation

Content can be created from a variety of digital mediums to enforce and get your point across.

Some examples of the content types are:

  • Infographics
  • Free guides
  • Case studies
  • Videos
  • Curated content
  • Resource pages
  • Articles
  • Interactive content

Once you have decided on a topic and content format to use, the next step in the process is to create a rough draft, wireframe, or outline for the intended content piece.

The creation of content depends on complexity, research, employee incentives, etc., but generally falls into the price range of $500 – $3,000 for solid content pieces, including time for revisions, research, custom graphics, etc.

When looking at the cost of content creation keep in mind that you are creating a tangible asset, a piece of online real estate that will keep bringing you leads and business for many years.

This is the beauty of content marketing, it’s not a quickly come – quickly go thing, like traditional advertising; it’s an asset that keeps producing.

When you create these content assets, make sure they deliver the highest return they can.

How?

By optimizing how they perform.

Content Optimization

Properly optimized content ensures that search engines and your target audience will find the content via many different channels online, thereby increasing your brand authority and awareness or helping you to achieve other goals.

Doing research and choosing the titles of a specific piece of content will be important to getting the content viewed by as many people as possible.

Optimizing page titles, creating SEO friendly URL’s, using image ALT tags, and integrating header tags are important for the on-page aspects of the website and your written content.

Split-, multivariate and AI testing can allow you to find the highest converting page layout and site copy to increase sales or leads in your online business. This makes a real difference to the bottom line!

Optimization services content can range from provider to provider with many charging an hourly rate (around $75-$200) to implement and execute the required changes.

This step can also be integrated into a long-term content marketing campaign with all content pieces getting optimized from the ground level up.

Content Promotion

With your content optimized, the next vital component is getting the content in front of the right audience.

Basically, there are the search engines and the social platforms to find your audience.

On Google, you can exhibit your products and services, to those who are actively searching, together with at least 10 competitors, on the same page.

On Social Media, you can approach those who are already connected to you and you can grow your (custom) audience.

Having your social media accounts set up and properly handled can be instrumental in building a trusting and engaged audience that comments, retweets, repins and reshares the content with their network.

Including your company branding and color scheme in the customization of the various platforms will instill trust and confidence in your brand across the web.

With a wide array of options to get your content distributed and seen, pricing varies depending on the agency and your campaign goals.

Prices to distribute content, to create, optimize and manage social media accounts, can range from $75-150/hour.

Or you might want to set aside an advertising budget of $100-$1,000, to see if you can get traction and ultimately a measurable ROI for your content.

A freelancer who calls himself a “Content Strategist” or a “Content Marketing Manager” with a background in data science, journalism, advertising or content marketing may require a monthly retainer for strategy, usually starting between $1,500–2,000 a month.

In-House Team

If instead of outsourcing content marketing to an agency like us, you wanted to run a team in-house to set up, manage and optimize your content marketing campaigns, you would probably be looking at costs like the ones below. (Vertical Measures)

Just to show you what an enterprise such as Nestle spends per day, only on Facebook alone, on content marketing:

Nestle Social Posts Content Creation Cost

Source: Inc.com

Now let’s see what Nestle spends on content marketing, approx. not only on Facebook but 7 marketing channels over the course of a year.

Ready?

Nestle Content Marketing per channel per day

Source: Inc.com

That is approx. $325 Mil per year for content marketing alone …

And just a little bit more than our service costs – don’t worry, I am just kidding.

In-house team: if more than one person is needed on the team (and mostly it is), then there must be at least a content strategist. In the U.S., the national average yearly salary for a Content Strategist ranges from $37,000–103,000, according to PayScale.

An in-house team pays yearly salaries for one or more content creator to produce various content for their brand all year-round. Depending on specialty, skill level and experience, a Content Creator can cost between $32,00–80,000 a year, according to GlassDoor.

A Content Marketing Partner is different from the first two: the partner finds the content creators for you, works out the scope and details of the contract, creates and produces the content—including several layers of editing, fact-checking, proofing, etc.—and delivers the final work. They can also create multiple pieces and charge for it monthly.

Content creation costs from a content marketing firm range between $3,000–10,000 a month for a breadth of services, but it very much depends on the nature and frequency of what’s being produced. (Quietly)

Source: SiriusDecisions

Below you will find the cost for the sort of team you would need to set up, manage, track, test and optimize the kind of campaigns we offer as a service, e.g. running a Content Marketing System for Lead Generation and a Social Sales Funnel.

Basically, your team would create content assets (e.g. quality text abstracts and summaries, online press releases, videos summaries and transcripts, infographics, motion graphics, etc.). Once created your team would distribute these assets to multiple channels (e.g. social media platforms, YouTube, your blog and email lists, etc.).

Your team would then evaluate the response and engagement of your campaigns, repeat ‘best-sellers’, advertise resp. boost high engagement items to grow your audience and remarket to them for greater effect. Most of this action your team would track, test and optimize to increase the ROI of your campaigns further.

Here are the salaries of the various team members for such a team as (low) average cost per year:

  • Team of Writers – $42,042.00 x ….. for one or more article writer each (Payscale)
  • Team of quality Supervisors – $42,042.00 for at least one supervisor 
  • Content Curation Specialist – $51,307.00 (Indeed) 
  • Video Production Specialist –$50,805.00 (Glassdoor)
  • Video Marketing Specialist – $53,160.00  (Indeed) 
  • Facebook Ads Specialist – $42,955.00  (Indeed) 
  • Graphic Designer – $48,692.00  (Glassdoor)
  • Infographics Specialist – $53,548.00  (Indeed) 
  • Motion Graphics Specialist – $70,047.00  (Glassdoor)
  • Marketing Automation Specialist – $55,000.00 (Payscale)
  • Inbound Specialist – $58,302.00  (Glassdoor)
  • Conversion Specialist – $44,620.00  (Neuvoo)
  • AI Specialist –$30,729.00  (Salaryexpert)

The cost, just for the above team of specialists, adds up to $593,749.00 per year.

What does it cost to manage such a team?

Here are average costs per year for someone managing the contact to the clients, plus s.o. managing the team of specialists:

  • Dedicated Account Representative – $62,683.00  (Glassdoor)
  • CEO Marketing Firm – $163,000.00  (Payscale)

That is another $225,683.00 on top per year.

Together: $819,432.00 per year

Source: SiriusDecisions

Final Thoughts

As you can easily see, the cost of content marketing can range from under $100,000 to $17 million and above depending on your business size, goals, marketing budget, and resources.

The earlier you start using content marketing for your business the greater the advantage of becoming the thought leader in your industry before your competitors catch up.

Creating quality content that helps and informs your target audience can be easier, more affordable and usually is more profitable than traditional methods of advertising.

Ease into this new form of growing your business online with content marketing and tap into the various advantages that content marketing can bring you and your business.

Cost: What are the costs per lead?

 

Cost per Lead, by Industry, Hubspot

The media and publishing industries report the lowest cost per lead, at $11–25.

Software, information technology and services, marketing agencies, and financial services companies

all report the highest average cost per lead, at $51-100.

how much should a lead cost

 

DIY: Do you have a course where we can learn how to do this ourselves?

You might want to ask yourself whether you really WANT to do this yourself?

This is not a one-man-band job. You will need to educate, manage and pay an entire team of content writers, quality enforcers, SEO, traffic & conversion, marketing automation, analytics, etc. specialists and experts.

Plus you will still need a software or code one yourself.

The software we use for the Lead Generation and Conversion Automation System took 9 years to develop, test and perfect. To build such a system is slightly more complex than it might look from the outside.

Emails: are emails included?

Yes, we write so called weekly digest emails, like “What happened in your niche this week?”  They are included.

Facebook Advertising: Is Facebook advertising included?

We set up, manage, test and improve all your Facebook advertising campaigns.

You let us know whether you want to scale up your results by increasing your daily ads budget.

You simply pay the daily budget, the minimum is $1 per day per campaign and we run 5 campaigns daily for you, which makes it $150 a month.

You can easily scale up the budget in sync with your results. The question here is how much more do you want to scale AND keep making a profit.

Facebook: are Facebook posts included?

Yes, Facebook, LinkedIn, and Twitter posts are included as well as posts to your website blog and your e-mail list.

Facebook: Is $150 only as a Facebook budget really going to make a difference?

Yes, if you are currently not advertising on Facebook, it will make a huge difference, even a low sum of $150 and even in a competitive market! 

And there are people who spend 5 digits a month on Facebook advertising, simply because it’s profitable…

But you don’t have to do that, you can simply take some of the winnings and re-invest those into scaling up your advertising budget.

The beauty of the system is that your audience – your leads – will grow faster than your advertising budget, simply by running those content marketing campaigns continuously.

Facebook Ads: I am already doing Facebook ads, is this different?

We’re not really doing Facebook ads as such – we’re promoting informative content to selected audiences.

ThisdoesusetheFacebookadvertisinginterface,butitisnot really classifiedbytheviewerasan ‘ad’.

The purpose of doing this is to very inexpensively grow and nurture an audience of potential clients.Wedothiswithoutever makingan“offer”inatraditionaladvertisingsense.

However, you might find that your ads start performing far better if you integrate your process with what we do in the Leads Driver System!

Goals: what are your campaign goals?

One of the most important things to get clear on is this: what are your campaign goals?

By understanding your goals first and foremost, you can better understand the scope and cost of a potential campaign.

There are many content marketing goals that could possibly apply to your business:

  • build brand awareness,
  • grow traffic to your website,
  • increase leads, or
  • boost online sales.

Tailoring your campaign to meet and exceed your goals will be what ultimately drives the metrics you track and the baseline to measure results against.

Choose the ones that work best for your business and your plans.

Google Ads: Can’t I just buy some Google Adwords and get ranked that way?

Google Adwords do work, if you know what you are doing and you have deep pockets to pay ads for competitive keywords.

The disadvantage of Google ads is that the moment you are stopping to spend money on ads, the traffic stops.

A system creating traffic organically creates more traffic via higher rankings over time. If you wanted, you could stop publishing content and traffic would still come for a long, long time.

Most clients don’t stop simply because they want to scale up traffic and leads, sales and ROI.

They, therefore, re-invest some of their winnings and keep going. For the ones in a hurry, we offer PPC with Google Adwords, too but we suggest to get your natural lead generation system in place first. Remember, people who are paying for Google ads are almost always paying high, almost break-even costs.

For the ones in a hurry, we offer PPC with Google Adwords via our 3rd party specialist partners, too but we suggest to get your natural lead generation system in place first. Remember, people who are paying for Google ads are almost always paying high, almost break-even costs.

The reason why we are able to exceed break-even for our clients is that we have some proprietary advantages built into the system. The way we target potential clients and how we use the data, therefore, is what most people don’t know how to do.

We build relationships, trust and a brand to last.

Google Ads: Should I stop my PPC ads (Google adwords) when using the Leads Driver System?

If your Google PPC ads are profitable, you can keep them running. You are simply adding an additional income stream by using the Leads Driver System, too.

Google vs. Facebook: What’s the difference between finding buyers on Google vs. finding them on Facebook?

That is kind of a more general topic that not only applies to what we do and people who are already actively searching but in a nutshell on Google you can target more specific buyer intent, e.g. who offers lead generation services in New York or London.

The downturn is that you are only getting them when and IF they are searching, so there might not be that many in any given location searching with exactly that search term at a time. Plus you will be getting only a portion of them, depending on your ranking position on Google. The same accounts for any ad on Google.

On Facebook we build audiences that could be your buyers but maybe don’t know that there is such a product or service, e.g. that creates and publishes content for them to generate leads. So, you have to ‘educate’ this audience a little.

That is why it needs some touches until people respond and raise their hand. And that is the reason why we constantly remind them with new posts that the client’s products are available. So, when they are ready to act, the client will be there for them and with considerable less competition than on Google search, where (s)he would have to compete with all other search listings.

On Facebook, LinkedIn and Twitter have already built trust with the prospects via our posts for the client and the client will be on their mind when these prospects are ready to move.

People who are engaged with your pre-selling content will also see your selling content. Even if people don’t buy, they can help you grow your audience by sharing your content.

One side benefit is that when clients drive traffic to their site with our system, we are able to bid on keywords for them via retargeting that we otherwise wouldn’t be able to afford, given the low budget ranges we use.

Guarantee: Can you guarantee that I will make more sales than what it costs to use your system?

You know that there are only two guarantees in life: taxes and death. Adding our services as a third guarantee would be pretty spectacular 🙂 

But more seriously, our system builds a predictable sales system for you: we create content, publish that content continuously, nurture leads by sending them through our funnel, analyze engagement and conversions, optimize results and ROI.

Simply put, the more good quality leads we put into your funnel, the more money you make. As with most good sales systems, we can predict the number of sales by the numbers of leads in every stage of the funnel but we cannot guarantee the number of sales you will be making. No-one can. 

Investment: Is it the same fee every month or does it increase?

It stays the same, a – predictable – fee every month, as long as you need it.

Nevertheless when clients see the benefits, usually after a 3 – 6 months period, a lot of them want to scale up the results. We usually discuss options then and find something that suits you best.

Investment: What are the fees again to have the Lead Generation and Conversion Automation System running on autopilot?

Our service fee is less than a shirt per day, Facebook fees are additional: 5 campaigns per day at Facebook’s minimum spend of $1/day is $150/month.

Please email us at info [@] a-m-i-ltd.com for a quote. Thank you.

Investment: What is the basic monthly investment?

It’s less than a shirt or a nice dinner for two per day, or evening 😉

The difference is the dinner is gone but your traffic and leads will come for a long, long time.

In fact, the amount of traffic and leads will increase as your website starts to rank for more and more search-terms. If you find something that offers a better return on your investment with such low risks, I’d like to know.

I believe this is one of the best investments you will ever make but obviously I am slightly biased 😉

See this for a more unbiased feedback:

“Content marketing ROI was four times greater than their most targeted advertising.”
Julie Fleischer, former senior director for data, content and media at Kraft.

For a bespoke quote please contact us via phone or email info [@] a-m-i-ltd.com.

Looking forward to speaking to you,

Karl zu Ortenburg, A-M-I

Investment options: Is there one plan or can we choose from different options according to what growth level we aim for?

Great question – you can choose from three main options and if you work for an international enterprise, we can offer you a custom plan.

Leads: Can't I just BUY Leads?

 

Buying Leads?

Marketers and salespeople alike want to fill their sales funnel — and they want to fill it quickly. That’s where the temptation to buy leads comes in. Buying sale leads, as opposed to generating them organically, is much easier and takes far less time and effort, despite being more expensive. So why shouldn’t you just buy leads?

First and foremost, any leads you’ve purchased don’t actually know you. Typically, they’ve “opted in” at some other site when signing up for something, and didn’t actually opt-in to receiving anything from your company.

The messages you send them are therefore unwanted messages, and sending unwanted messages is intrusive, not inviting. (Remember that disruptive call I got when I was trying to eat my spaghetti? That’s how people feel when they receive emails and other messages from people they didn’t ask to hear from.)

If the prospect has never been to your website, indicated an interest in your resources, products, services, or even industry, then you’re interrupting them … plain and simple.

If they never opted in to receive messages from you specifically, then there’s a high likelihood they could flag your messages as spam. This is quite dangerous for you.

Not only does this train their inbox to show only emails they want to see, but it indicates to their email provider which emails to filter out. Once enough people click flag your messages as spam, you go on a “blacklist,” which is then shared with other email providers.

Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed.

It’s always, always, always better to generate leads organically rather than buy them. (Hubspot)

 

Lead Generation Campaigns: How do you build lead generation campaigns?

 

Below is a good article from Hubspot on how to build Lead Generation Campaigns. We use this in part and mainly write and distribute articles to social media, the company blog and email lists. Plus we grow client’s target audiences, track, measure and optimize lead generation campaigns with split-tests. That’s it and it works resp. has been working for years and will continue to work for years to come.

Lead Generation Campaigns

In a given lead generation campaign, there can be a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning. What exactly goes into a best-in-class lead generation engine?

Use the right lead generation tools.

As you saw in our data, the most successful marketing teams use a formal system to organize and store their leads. That’s where lead generation tools and lead generation software comes in.

How much do you know about the people visiting your website? Do you know their names or their email addresses? How about which pages they visit, how they’re navigating around, and what they do before and after filling out a lead conversion form?

If you don’t know the answers to these questions, then chances are, you’re having a hard time connecting with the people who are visiting your site. But these are questions you should answer — and you can, too, with the right lead generation tools.

There are a few different tools and templates out there that’ll help you create different lead gen assets you can put on your site:

  • CTA Templates: 50+ free, customizable call-to-action (CTA) templates in PowerPoint that you can use to create clickable CTA buttons you can put on your blog, landing pages, and elsewhere on your site
  • HubSpot Marketing Free: A free lead generation software tool from HubSpot that includes lead capture and contact insights features, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you new pop-ups, hello bars, or slide-ins — called “lead flows” — that’ll help you turn website visitors into leads immediately.

slide-in-example.gif

Example of a slide-in lead flow created using HubSpot Marketing Free.

  • Hotjar: A great tool to help you understand what users want, care about, and do on your site using heatmaps, visitor recordings, analyses of your forms, feedback forms and surveys, and more.
  • A form scraping tool that collects submissions on your website’s existing forms, so you can consolidate all your leads into your contacts database regardless of which form visitors submit on your website. If you’re a HubSpot customer, you can create and embed forms using HubSpot. Non-HubSpot customers can use a form creation tool like Contact Form 7, JetPack, or Google Forms, and then use HubSpot Marketing Free’s Collected Forms feature to automatically capture these form submissions and put them in your contacts database.

Create amazing offers for all different stages of the buying cycle.

Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer’s journey might be interested in an informational piece like an ebook or a guide, whereas someone who’s more familiar with your company and are near the bottom of the cycle might be more interested in a free trial or demo. Make sure you’re creating offers for each phase and offering CTAs for these offers throughout your site.

Yes, it takes time to create valuable content that teaches and nurtures your leads down the funnel, but if you don’t offer anything for visitors who aren’t ready to buy, then they may never come back to your website. From checklists to templates to free tools, here are 23 ideas for lead generation content to get you started.

If you want to take personalization a step further for a higher conversion rate, try using smart CTAs on your webpages and blog posts. Smart CTAs are CTAs that detect where that person is in the buying cycle — whether they’re a new visitor, a lead, or a customer — and change accordingly. Personalized CTAs convert a whopping 42% more visitors than basic calls-to-action.

Link your CTA to a dedicated landing page.

This may seem obvious to some of you, but you’d be surprised how many marketers don’t create dedicated landing pages for their offers. CTAs are meant to send visitors to a dedicated landing page where they receive a specific offer.

Don’t use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that’s relevant to what they are looking for, whether it’s a feature-specific landing page for your product, or something else. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

If you want to learn more about how to build and promote high-converting landing pages, then download our ebook on optimizing landing pages for conversions.

Use social media strategically.

While marketers typically think of social media as best for top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation. The key is using social media strategically for lead gen.

How do you do that? Start by regularly posting links to your Facebook, Twitter, LinkedIn, and other social media posts directly to the landing pages of high-performing offers. Make sure you make it clear to visitors that you’re sending them to a landing page, though. That way, you’re setting expectations fairly. Here’s an example from one of our Facebook posts:

 

 

You can also do a lead generation analysis of your blog to figure out which posts generate the most leads, and then make a point of regularly linking posts to them, too.

Another way to generate leads from social media? Run a contest. They’re fun and engaging for your followers, and they can also teach you a ton about them. It’s a win-win. Read our step-by-step guide for growing your email list using social media contests here, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.

Finally, take advantage of the lead gen opportunities each social media platform already gives you. For example, Facebook has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website. Here’s an example from Canva’s Facebook Page:

canva-facebook-lead-gen-button.png

Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet — without having to leave Twitter. A user’s name, email address, and Twitter username are automatically pulled into the Card, and all they have to do is click “Submit” to become a lead. (HubSpot users: You can connect Twitter Lead Gen Cards to your HubSpot Forms. Learn how to do that here.)

If you’re looking for more lead generation tips for social media, here are lead gen tips for Facebook and here are lead gen tips for Twitter.

There you have it, folks. Now that you know more about how to generate leads for your business, we recommend you try HubSpot’s free lead generation tool. Use it to add simple conversion assets to your site (or scrape your existing forms), and then learn more about your site visitors and what content prompts them to convert.

The basics we’ve gone over in this blog post are just the beginning. Keep creating great offers, CTAs, landing pages, and forms — and promote them in multi-channel environments. Be in close touch with your sales team to make sure you’re handing off high-quality leads on a regular basis. Last but not least, never stop testing. The more you tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.

 

Lead Generation per Month: How many leads get generated by other companies per month?

Leads Generated per Month, by Annual Revenue

 

 

Unsurprisingly, the more revenue a company has, the more leads they generate.The differences are most drastic at the highest and lowest end of the spectrum:82% of companies with $250,000 or less in annual revenue report generating less than 100 leads per month,
whereas only 8% of companies generating $1 billion in annual revenue report less than 100 leads per month.leads per month by revenue

Leads per Month

We found that, in general, 58% of companies generated 500 leads per month or fewer and 71% generate 1,000 or fewer.

However, as we saw previously, the companies having the most success are also the ones generating the most leads.

Here’s how the data broke down by company size:

lead per month by company size

 

(Hubspot)

 

Lead Generation Software: Who else is using lead generation software?

 

Lead Generation Software

We found that the most successful teams use a formal system to organize and store leads:

46% use Google Docs, 41% use marketing automation software, and 37% use CRM software.

lead generation tools

 

Languages: Will this work in foreign languages?

Potentially, if you can select the stories to be posted and create some of the content – not a great amount – yourself. We distribute the content through our funnel.

We can help you to figure out what kind of content but we don’t have foreign language writers at hand. One possibility might be to create the content in English and then translate it but it’s not ideal.

How much content?

We post one or two items per day at the top of the funnel. At the middle of the funnel, you need ten pieces of content to answer frequently asked questions, five to ten pieces of content that answer ‘should ask’ questions, and at the bottom of the funnel the digest emails are compilations of these items, e.g. an email with links to your FAQs and SAQs, an email with what’s new this week in your market, with a link to a promotion, etc.

Links: Can’t I just buy some links and get ranked?

You could, BUT the risks of getting penalized by the search engines are not worth it: Link buying used to work a couple of years ago but Google got much smarter over the years.

Today link building – as most people know it – just sucks. Even the people who do it for a living hate doing it. There’s too much manual labor involved, and no matter how many cool little tricks you might learn over the years, the costs are going up.

“Build a Brand, with Content for your Audience and profitable, NATURAL Links will come. That is a fact!”

We stopped using those methods over 5 years ago, and we haven’t looked back. In all that time, we have not bought a link, sold a link, rented a link, or emailed strangers to beg for links. Not for ourselves, and not for our clients. And yet, over the past year and a half, our clients have been experiencing a rate of traffic growth that we haven’t seen since the “good old days” of SEO.

Don’t get me wrong: we are still getting links. We’re just not BUILDING them. At all.

It’s a lot easier. It works a lot faster.

And for full-time SEOs, it’s a lot easier to scale.

Why does this work?

One client dubbed the system a ‘relationship building system’ in disguise and yes that is what we essentially do. We build relationships, trust and a brand to last.

Local: Will this system work for local customers and clients, too?

Yes it will and we are offering a different service that is designed especially for businesses with primarily local clientele.

As it doesn’t make sense, from an SEO point of view, to display 50 different local pages on your website, especially if you don’t have distinctively different content, we suggest setting up local microsites, e.g. ‘flower shop Atlanta’, or even ‘flower shop Downtown Atlanta’ as external, separate local sites.

This also makes sure that clients won’t get any SEO penalties. Remember, Google doesn’t like ‘duplicate’ content on your website at all and local pages that just have a different name of city but otherwise the same text, might get taxed by Google as such duplicate content.

However, there is no risk involved if we set up these local microsites externally as 3rd party websites that point to an offer page on your main website.

One of the advantages of these local microsites is that through the proprietary process and setup we use, we get these local sites to rank pretty quickly.

So your potential customers will see your offer when they search online and get to your website, if they click on your listing in the search results.

Since these local microsites usually get listed pretty high up, sometimes above all other listings, there is a great chance that your listing will get the click, the potential customer will get to your site and see your offer. 

Niches: What type of business or service will the lead generation system not work for?

In general, this Lead Generation System works for most businesses.

However we can’t help you much with an ‘escort service in Las Vegas’, other ‘adult services’, the arms trade, hate or violence promoting material. I hope that’s understandable.

Niches: will this lead generation system work in all niches?

Yes, probably. Best is to explain to us what you do, just send us an email to [email protected]

Optimization: Is the WordPress blog optimization included?

Yes, indeed, proprietary blog optimization setup is included, life-time licenses paid for and worth the monthly fee alone! We can either install the optimized blog for you, for a nominal fee or you can get the blog set up by one of your people and we optimize it, it’s entirely up to you.

PBN: Can’t I use PBNs instead?

 Some years ago when Michael Campbell invented PBNs (private blog networks), they worked great but do not work that much anymore today. Google simply just doesn’t like these kind of link networks and has become pretty efficient in finding all participants in PBNs, giving them all a good penalty. Some disappeared from search results for good and their business with them.

When you buy links, that is what essentially you buy into: a ‘private’ network of blogs.

However most of these networks aren’t really private and Google penalizes participants in PBNs. PBNs and their links have a rather short shelf life and are not worth the risk anymore.

It just makes much more sense to build your audience – all above the board – to get you business for a long time, without the worries and risk of getting shut down any minute. Plus building your audience is much cheaper in the long run!

Building your audience also builds your brand, a business for the long run or a business you can sell should you ever wish to do so.

PRODUCT: I have a pretty 'boring' product, can I use the Leads Driver System for this?

Yes, you can.

What we teach does not require to be content about your product, in fact, that’s not the kind of content we use at all.

This is might be a little astonishing to you but maybe a simple example will help explain this:

If I’m selling pool supplies, I want to attract an audience of people that have a pool, right?

I’ll actually do that in two steps: first by using content that is of interest to anyone that uses a pool and secondly content that is only of interest if you are tasked with maintaining the pool.

That means I can talk about pool safety, entertaining around your pool, games, and toys. Not all of those people will own pools – some of them use a community pool – but it is a cheap audience to develop and now I can show them tips for making pool maintenance faster and cheaper, how and when to winterize the pool, and how to extend the life of your pool. None of this content is about pool chemicals, filters, and tools, until a person gets into the bottom of my funnel. So yes – you can use LDS with boring products. What have you got more boring than Chlorine powder?

Purpose: Why do you offer this ‘Leads Generation and Conversion Automation Solution’?

Mostly because we understand that people want help with creating content, as well as generating and converting leads.

The ‘Leads Driver System’ is a system that generates and drives leads to your offer on your website. The lead generation part is based on SEO (search engine optimization) simply because SEO enjoys a high ROI, much higher than most other lead generation, ranking, traffic, advertising methods. Plus there is practically no risk of getting penalized by Google etc. since we give Google what Google wants: relevant, good quality content.

Should that ever change, then we will let you know and offer you ‘the new service’. Currently, there is no other service with a higher ROI.

Ranking: How do you rank my keywords?

With the Business Leads Driver we really work on a different question which is: How do get traffic that converts?Search is just one way of achieving that.

Rankings: Will I see high rankings in the first three months?

You might not see high rankings but that isn’t our goal for you anyway. What we offer is traffic that converts and yes, you most probably will see results, e.g. traffic to your site and engagement on social media increasing and conversions, too.

However, it just takes time for your ideal clients to see several pieces of content from you, published automatically with our system. As you know, in life it takes time to build trust and especially on the Internet when people haven’t heard from you ever before. Don’t expect them to buy your products or services on the first touchpoint, the first article they read – at least it’s highly unlikely.

You CAN hit the jackpot with the first piece of content you’re publishing and we give you some guidance on how such content might have to look but we simply cannot know unless we start publishing.

However rankings are not our focus, traffic that converts with a high ROI is what we are building with the Lead Generation and Conversion Automation Solution.

Refund: What is the refund period?

It is 30 days from purchase.

We usually have the system setup and running top of the funnel content at the latest within 2 weeks, so you’ll have two weeks to see it work before making the decision to keep it.

Results: For how long has your system been used to run these kind of lead generation and conversion campaigns?

This lead generation solution, the ‘Leads Driver System’ has been running for over 9 nine years successfully (as of 2017).

It has been updated year after year and was improved, unaffected by any Google algorithm changes.

Results: What has been the increase in traffic generated by LDS?

In essencel, the Leads Driver System (LDS) was able to increase traffic with new leads and returning visitors as follows:

  • 8 out of 31 clients increased their business leads from Google by 100% in 12 months
  • 17 out of 31 clients increased their business leads from Google by 50% or more in 12 months

(Compare this to The Washington Post’s increase of 28% in a year, using 1,500 posts a day!)

free automated Google traffic

Yahoo Bing Traffic Increase

Returning visitors

Retargeting: Why Use Social Media Retargeting, aka Remarketing?

One of the most difficult tasks in advertising is identifying which group of potential customers to target.

Social media retargeting takes the guesswork out of targeting. It lets you target customers that have already visited your website and have shown enough interest in your products or services. So really, it’s more why not advertise to potential customers who have already taken the step to visit your website.

Remember you already spent money to get these visitors to your site and if they leave without getting retargeted, your investment will be lost, as the majority of those who leave your website will not come back without ‘reminding’ them about your site, products, and services.

You can easily see for yourself how much of your investment you are losing every day (without retargeting), simply by checking your so-called ‘bounce rate’ in Google Analytics.

Current statistics show that 3 out of 4 consumers now notice retargeted Ads, with one in five marketers now having a dedicated budget for retargeting:

  • Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98% – AdRoll
  • Retargeting also increases your brand awareness and reach as ads will be constantly displayed to interested web visitors.
  • Retargeting ads are associated with high click-through rates and increased conversions.
  • Repeat customers at very low-cost; either cost per click or cost per page view.
  • 46% of Search Engine Marketing (SEM) professionals believe retargeting is the most underutilized online marketing strategy.
  • In a study that evaluated various strategies in terms of the average lift in search activity generated for an advertised brand, retargeting represented the highest lift in trademark search behavior at 1,046 percent.
  • Thirty percent of consumers have a positive or very positive reaction to retargeted ads, vs. 11 percent who feel negatively about them. The greatest percentage, though—59 percent—had a neutral reaction.
  • Among primary site retargeting goals are increasing brand revenue and acquiring new customers (at 33 percent each), with additional focus on increasing both site engagement (16 percent) and increasing brand awareness (12 percent).
  • Significantly, marketers are more likely (+15 percentage points) to use site retargeting to acquire customers.
  • Retargeting can boost ad response up to 400%.
  • 46% percent of search engine marketing professionals believe retargeting is the most underused online marketing technology.
  • E-mail retargeting CTRs and conversion rates are anywhere from 3% to 5% higher with upsells, as compared to standard site retargeting.
  • Online consumers are open to receiving behaviorally retargeting ads. While the majority of consumers (60%) remain neutral about the topic of retargeting ads, 25 percent enjoy them because they remind them of what they were looking at previously.
  • Being drawn to products in advertisements is the most commonly noted reason consumers gave for clicking on a retargeted ad (37%).
  • Consumers also said retargeted ads are a convenient way to visit a Web site users already intended to visit (28%) and for desiring more information on the product in the ad (21%).
  • CPG company Kimberly-Clark relies on retargeting, saying it is seeing 50% to 60% higher conversion rates among consumers who have been retargeted.
  • The average click-through rate for display ads is 0.07%, and the average click-through for retargeted ads is about 0.7%.
  • Website visitors who are retargeted with display ads are 70% more likely to convert on your Web site.
  • When looking at more than 1 billion impressions from 547 advertisers running retargeting campaigns on FBX’s right-hand side, FBX News Feed, and standard Web retargeting, after just one month FBX News Feed accounted for 15% of clicks, despite having just 0.5% of the total ad impressions.
  • Click-through conversion rates for retargeted FBX ads were slightly lower at 9% under Web retargeting and 16% lower than right-hand side conversion rates.
Search-Terms: What kind of search-terms can we rank for using the lead generation system?

You will rank for all kinds of search-terms.

How it works is that you will rank for long-tail search-terms first, Highly specific terms that convert well but since they are so specific, usually do not show that much search volume. Then your pages will rank for mid-tail search-terms (keywords) and after that for short-tails. Short-tail terms enjoy more search volume but also greater competition and usually don’t convert that well since they are less specific.

Because we understand and use AI (Artificial Intelligence) techniques for search (SEO), we are able to rank you for an extensive group of search-terms.

However the more important questions in that context are, do these search-terms get traffic and does the traffic from these search-terms convert traffic into customers for you? For us it’s not so much about what ranks, it really is about what gets traffic and what sells!

Some long-tails will just work better than others but we simply cannot tell without testing this in your market, with your products or services and your competition. Anyone who is giving you specific numbers before even starting a project with you, won’t be able to give you the entire picture.

That is one of the reasons why we ask for at least a three months ‘trial’ period. This gives us enough time to set up content marketing campaigns for you, it gives your most interested prospects enough time to see various pieces of content from you and to visit your website and it gives you enough time to see the first results or at least the trend of how leads traffic to your site is increasing

One more remark on the subject of knowing upfront: why getting started and testing different pieces of content with your potential customers is so important is that we simply can’t know what kind of content your ideal customers like best.

Yes, we do extensive market research about your market, ideal clients and what is called the ‘customer avatar’ and have quite some experience from over 9 years of working with clients on exactly that matter.

So we make informed decisions and understand how to use a mix of content, to find out what your ideal clients respond to but only with actively publishing to your market and testing different parameters and pieces of content we can truly know what works for you.

The most important part here is analytics, which tells us and you what has worked best, and has converted traffic to customers at the highest rate. And you might get surprised what worked because it’s often not what you think… This will give you important feedback that you can (and should) use in all of your marketing.

The chain of events is publishing, analytics, getting engagement, analytics, finding buying intent, analytics, conversion.

Sign-up: Where do I sign up for the Lead Generation System?

You can sign up for ‘Leads Driver System’, our content marketing solution for you, on this page:

https://marketing-automation.a-m-i-ltd.com/ma-social-leads-driver

Please note that after you clicked the ‘Learn More’ button on the page, we show you a couple of questions to get to know your business. I would be grateful if you could briefly answer these questions.

Thank you.

Once we have received your questionnaire, we will get in touch with you via e-mail to arrange for your free telephone consultation with one of our team members. (S)he will explain how to get started.

Looking forward to creating and publish your content, thus increasing the reach of your brand, sales, and ROI

Karl zu Ortenburg

CEO A-M-I

 

Solution: Is there an easier way, a 'one button' solution?

It’s normal that, if you haven’t used a lead generation’ system before, this is all a bit unfamiliar but every journey starts with a first step.

The next steps become clearer when you are moving forward. I sometimes use the image of moving through fog: you can only ever see that far and to see farther, you need to move forward until at one point the fog lifts and the journey becomes easier. After some time the sun might even show up, making your journey delightful.

It really is not that difficult at all once you learn how. It’s also very time efficient! Most of it we do anyway: we set up the Leads Driver System and manage it for you. We always tell you how things are coming along and we have a look together at the current state, so you can see for yourself.

If you want to, you can get started with the basic LDS version and upgrade later on. We want you to feel entirely comfortable with the system and are happy to answer the questions you have.

We fully understand that is not easy to make the leap if you do not fully, 100%, understand how everything works.

Take your time, then get started with the basic LDS version, since it is FAR better to do something than to do nothing 😉

Support: What If I need Help?

First of all, you shouldn’t be needing any support since we set up and manage the lead generation system for you and we have monthly meetings (online) where we look at everything there is to discuss.

But we also have a layered support system  to help you out in most situations.

We have a support email ([email protected]) and live chat staffed by the people on our team that run the system for clients. This channel will get escalated to a key account manager if required.

Want more technical help? You can always buy an hour of time to either get advice or get a custom implementation done for you. The charge is modest and there’s even a discount if you pre-purchase
a block of hours.

Staff - What kind of team would I need to do content marketing without an automated system?

The following experts and specialists work for your success. It is the kind of team you would need to run a Content Marketing System for Lead Generation and a Social Sales Funnel. The following are (low) average costs per year:

  • Team of Writers – $42,042.00 for at least one article writer (Payscale)
  • Team of quality Supervisors – $42,042.00 for at least one supervisor
  • Content Curation Specialist – $51,307.00 (Indeed) 
  • Video Production Specialist –$50,805.00 (Glassdoor)
  • Video Marketing Specialist – $53,160.00  (Indeed) 
  • Facebook Ads Specialist – $42,955.00  (Indeed) 
  • Graphic Designer – $48,692.00  (Glassdoor)
  • Infographics Specialist – $53,548.00  (Indeed) 
  • Motion Graphics Specialist – $70,047.00  (Glassdoor)
  • Marketing Automation Specialist – $55,000.00 (Payscale)
  • Inbound Specialist – $58,302.00  (Glassdoor)
  • Conversion Specialist – $44,620.00  (Neuvoo)
  • AI Specialist –$30,729.00  (Salaryexpert)

The cost just for the above team of specialists would add up to $593,749.00 per year alone.

What would it cost you to manage such a team? Here are average costs per year for someone managing the contact to the client plus s.o. managing the team of specialists:

  • Dedicated Account Representative – $62,683.00  (Glassdoor)
  • CEO Marketing Firm – $163,000.00  (Payscale)

That is another $225,683.00 on top per year.

Together: $819,432.00 per year

We won’t charge even a tenth of the amount above, for our top Pro level all-in service. If you want to find out how you, too, can benefit from automated content marketing, contact us at info [@] a-m-i-ltd.com. We’re happy to show you different options for your bespoke content marketing plan.

Upgrade - Can I upgrade later on?

Yes, you can upgrade at a later stage as well, when you feel comfortable re-investing more.

You may downgrade as well, although that hardly ever happens. Clients usually want more results.

Just give us 30 days to make the change.

Videos: Can we use videos in the lead generating and conversion system?

Absolutely, if you already have videos, that’s great and we can use them as that is where the search traffic is going to go.

Depending on which plan you are starting with, we can do video summaries and transcripts for you, too. We can even produce new fresh promotional video clips for you.

Video is the fast-growing content of all as you can see below:

Video Content growing fast

Source: Inc.com

What Else: Is the 'Leads Driver' system all I need?

That really depends on how fast you want to grow.

It’simportant to get started driving leads to your website, business and offer pageswith the Leads Driver System (LDS). Thentheremaybeotherthingsyou want to add dependingonyourbusiness.

For example, Product Listing Ads are almost always a good addition for online retailers. Mobile ads might be important for a local business.

Whateveryoudo,youwillfindthat LDS providesasetoffoundationsthatmakesallyourothermarketingworkbetter.Ontheotherhand,itmightreallybeallyouneed! There are customersdoingaffiliateandinformationproductswhoarequitesuccessful by just using LDS.

White Label: Can you provide your service on a ‘white label’ base?

We have done so occasionally, please email [email protected] and let us know your thoughts. The main question here would be whether you want to expose us as a vendor or not. In many cases we work with the consultant only, the consultant works with the client. In other cases the consultant has formed an introduction to us and we took it from there as a white label service, or a sub-contractor.

Why You: Why should we buy your lead generation and conversion service and not someone else's?

It really is up to you and what you want.

We can only try to answer all of your questions and in the end, you have to decide.

Yes, I know there are a lot of sirens out there trying to lure you to their shores with ‘rich and famous over night’ promises but you might just end up on the cliffs, ship-wrecked and frustrated …

I am not saying you will but if it sounds too good to be true, it probably is (not true).

Building a solid business just takes time, even with some lucky tech start-ups around. However, those are few compared to the 90% (!) of new companies going out of business.

What would I do?

Get as much information as possible, see whether you want to work with the people at your service provider and with everything else being equal go with your gut feeling.

You know, we are here and if we believe we can help you and we have a slot available currently (we might have a waiting list), we happily help you scale your leads, sales and ROI.

Wordpress Blog: Does this have to be a WordPress blog?

Ideally yes, since our search engine optimization works best with a blog set up on WordPress.

If you currently don’t have a WordPress blog, we can just set up a new WordPress blog on a subdomain and drive traffic to that blog.

Note: Ask us any additional questions you might have either via e-mail at [email protected], or on the next webinar or you click this link where we ask you a couple of questions about your business and give you the opportunity to schedule a free call with someone on the team.