One of the most important things about building a website is the content that you provide. Users are looking for quality, informative, and useful content when they visit your site. The first step in building a content strategy is having a concept to build your content around. This requires research, information and examples. You can find information online about what users want to learn about and build your content concept around what your users want. The second aspect of building a content strategy is setting time related goals. Define what your goal is within a certain timeframe and track your progress. You can decide if you want to increase sales leads for the quarter, increase traffic to your site or any initiative you choose within a specified time period. The third step is to build a workflow plan. This plan can be a series of steps that allows you to implement your strategy. You can determine how to take your idea and build it into something concrete. You can use your past experiences to determine what went well when you didn’t have a workflow strategy, and what did go well. You can utilize things that went well in the past to create an effective workflow strategy today. The fourth step is to have a plan to alter your content and edit it when it needs editing. You should periodically reflect on your content and make changes to the content when necessary. You can use a style guide to make sure that your content is in line with prior templates that have worked in the past. If something deviates from your usual style, you can edit the content. Lastly, it is important to have your content organized and saved. Whether you are using Microsoft office, Google Drive, or Dropbox, have a tool that can store your content. It is important to have the content stored and organized so that you can later review it. Once your content is in one place you can refine it and better manage it.
- Create content that addresses each stage of the purchasing journey: awareness, consideration and decision.
- Develop both a timeline and a workflow, but maintain flexibility within the timeline.
- Put in place a reviewal system to ensure that your content is well written and aligned with your brand.
“On top of that, content marketing is always changing. Stay up to date on industry trends and best practices so that you can incorporate them into your framework.”