If you are looking to get valuable content sources from outside of your company, you will need to network with others and even look for sources that aren’t from humans. A very simple way to get an external content source is to ask a industry group or association such as the American Society of Association Executives. You can also network using social media platforms and post on relevant topics in order to gain more information. Finally you can look for non-human sources such as reports published by AI programs.
- Using third-party contributors can make content feel fresh and more reliable.
- Ask someone who has some similarity with an aspect of your business for an interview or other contribution.
- Use media sources such as blogs or articles to obtain quotes from a source you are unable to interview.
“Use more than your corporate in-house voices (i.e., the ones paid by your company) in your content.”