Acteva – 350% Increase In ROI
Acteva is an online registration, ticketing, and payment management service that began using marketing automation to improve its targeting and ROI. Acteva already has Salesforce, but wanted more visibility into their marketing activities and chose Marketo since they’re easily integrated with Salesforce.
The campaigns that they created through their marketing software, such as customized landing pages, emails and lead nurturing campaigns, all saw decent conversation rates, with Acteva claiming that the process took 40% of the time and at 30% of the cost.
But did it work?
- 350% marketing ROI
- 100% annual growth in areas where marketing automation was implemented
- $2m in incremental gross revenue
Do you want to get this kind of increase for your business? Join us
Free Marketing Automation Online Workshop
Most businesses have this in common: the desire to achieve higher profits, faster growth and better ROI. So how do you get started?
In this free online workshop, Karl
- What is marketing automation and how can your business benefit using it?
- How to generate profitable traffic to your website?
- How to generate real leads with our marketing automation formula?
- How to convert contacts into customers and close more deals?
- How to improve the efficiency of the sales funnel?
- How to reduce the length of the sales cycle?
- How to provide the ROI on marketing automation activities?