Salesforce gains 10,000 leads
In order to increase its visibility in the UK Salesforce launched a new strategy that included elements of search, social and a content marketing.
To achieve its goals the marketing team created six user profiles and assigned each one to a different stages of the purchase cycle in order to optimise its content strategy.
As a result of automating the process:
Traffic increased by 80%.
Traffic from social sites increased by 2,500%.
Salesforce’s ebooks were downloaded more than 10,000 times, resulting in the same number of leads.