Salesforce gains 10,000 leads

In order to increase its visibility in the UK Salesforce launched a new strategy that included elements of search, social and a content marketing.

To achieve its goals the marketing team created six user profiles and assigned each one to a different stages of the purchase cycle in order to optimise its content strategy.

As a result of automating the process:

Traffic increased by 80%.
Traffic from social sites increased by 2,500%.
Salesforce’s ebooks were downloaded more than 10,000 times, resulting in the same number of leads.

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As a Digital Marketing Expert and Systems Integrator Karl zu Ortenburg focuses on getting businesses to succeed with their marketing on the Internet. He has worked with companies such as Bertelsmann, Random House Publishing, Philips, Dow Chemical, Deutsche Bank etc., as well as with a range of clients, from smaller entrepreneurs, to business owners who made over $200 million in 3 years. Karl zu Ortenburg publishes about Marketing Automation, Mobile Marketing, Artificial Intelligence and has written a handbook about Search Engine Optimization.