Thomson Reuters increased revenue from marketing leads by 175%
Thomson Reuters is another example of a business that used marketing automation to improve its targeted messaging.
Email marketing was producing a high number of leads but not all were of the highest quality, so sales had begun running their own lead generation activities.
Marketing automation technology enabled Thomson Reuters to realign the sales and marketing teams, improve segmentation and targeting through a system of lead scoring, and create ideal customer profiles.
As a result of using the new software:
The number of leads sent to sales increased by 23%.
Lead conversion time dropped by 72%.
The amount of revenue attributed to marketing leads increased by 175%.