Lead Generation
  • 53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation. (BrightTALK, 2015)
  • 65% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2016)
  • By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. (Social Media Examiner, 2015)
  • At least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings. (Social Media Examiner, 2015)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report, 2014)
  • 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. (BrightTALK, 2015)
Lead Targeting
  • Social media are believed to have at least 100% higher lead-to-closure rate than outbound marketing activities.
  • Write report(s) for one company only and get it to decision maker.
Lead Conversion
  • Research shows that 35-50% of sales go to the vendor that responds first. (Source: InsideSales.com)
  • See also C. Smith drop off rate
  • Send them targeted (chat) messages when they take certain actions on site
Lead Nurturing
      On average, only 20% of leads are sales-ready when they knock on the door for the first time. Build and nurture relationships with leads that aren’t ready yet to buy. Lead nurturing develops qualified leads until they become sales-ready. Done professionally, nurturing can result in 50% more sales leads at 33% lower cost per lead.
      Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)
      Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
      Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
      Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (Source: CSO Insights)
      Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (Source: SilverPop/DemandGen Report)
      Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Source: DemandGen Report)
      67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. (Demand Gen Report, 2014)
      Companies that excel at lead nurturing have 9% more sales reps making quota. (Source: CSO Insights)
      Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. (Source: HubSpot)
      Lead nurturing emails have a slightly higher unsubscribe rate (1%) than individual email sends (0.5%), indicating their effectiveness in removing unqualified leads from the sales funnel. (Source: HubSpot)
      79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
      50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)
      65% of B2B marketers have not established lead nurturing. (Source: MarketingSherpa)
      46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Source: Forrester Research)
      Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research)
      Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group)
Lead Qualifying
  • 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. (Source: MarketingSherpa)
  • 79% of B2B marketers have not established lead scoring. (Source: MarketingSherpa)
  • 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  • Just 56% of B2B organizations verify valid business leads before they are passed to Sales. (Source: MarketingSherpa)
E-Mail Marketing
  • 11 a.m. ET has the highest clickthrough rate for email sends. (HubSpot, 2015)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  • Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)
  • 66% of unsubscribes occur between 5 and 10 p.m. (Tomasz Tunguz, 2015)
  • 64% of people prefer rich text emails. (HubSpot, 2014)
  • Email subject lines that include the words “thank you” have the highest above-average engagement levels. (Adestra, 2015)
  • Emails that included the first name of the recipient in their subject line had higher clickthrough rates than emails that did not. (HubSpot, 2014)
  • The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. (Statista, 2014)
  • Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)
  • As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)
  • 75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
  • 48% of emails are opened on a smartphone. (Movable Ink, 2015)
Content Marketing
  • Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
  • Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)
  • 71% of online marketers use visual assets in their social media marketing. (Social Media Examiner, 2015)
  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Xerox, 2014)
  • Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (LifeLearn, 2015)
  • Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015)
  • 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)
  • Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)
  • Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)
  • Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)
  • 39% of marketers plan to add Facebook video to their content strategy in the next year. (Adobe, 2015)
  • YouTube is more commonly used by larger businesses. For example, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. (Social Media Examiner, 2015)
  • This is a competition for mind space and brand awareness: You need to show up and post consistently! Quality content enjoys the highest ROI! Even posting curated content or non engaging content is better than not posting at all. (A-M-I-Ltd, 2017)
LinkedIn Marketing
  • LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. (Pew Research Center, 2015) (Source:
  • LinkedIn has 450 million members, but only 25% actively visit the professional social network each month. (VentureBeat, 2016)
Facebook Marketing
  • Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015) (Source:
  • 73% of people say they use Facebook for professional purposes. (HubSpot, 2016)