Marketing Automation Tips, Tools, Strategies

How to Optimize Your Marketing Automation

Marketing automation is more than blasting email newsletters! Learn to better automate the process of closing deals using highly-targeted content.

10 Reasons to Consider Marketing Automation

Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness.
Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.

The Buyer’s Guide To Marketing Automation Software

Download this complimentary marketing automation buyer’s guide from TrustRadius, the trusted research platform for business technology. You’ll get tips for succeeding with marketing automation and profiles of each marketing automation platform from its users.

The Science of Marketing Automation

The Science of Marketing Automation is a free Webinar hosted by marketing scientist Dan Zarella.
This webinar will include the data you need to know to automate your marketing efforts, including channels from email marketing to social media.

Beginner's Marketing Automation Guide

Marketing Automation RFP Kit

Evaluating marketing automation or marketing software? This free guide and RFP template will help you identify a qualified vendor to meet your needs. This kit includes: Planning Guide and RFP template. Whether your company is new to purchasing new marketing technologies or you’re looking to switch existing platforms, this guide will help you select the right tool that fits your unique requirements and goals.

Your Marketing Automation Checklist

Marketing automation solutions can deliver big results: incredible productivity, targeted engagement, sales and marketing alignment. According to eMarketer, 86% of marketers said that marketing automation improved nurturing, 73% said that it gave them measurable results, and 66% said that it enhanced targeting and personalization. Download this checklist to make an informed decision about what you need in a marketing automation solution.

Russell’s Dotcom Secrets Book about Sales Funnels

Grant Cardone’s Review of the Dotcom Secrets Book

Russell’s Book on Split Tests

Sam Carpenter’s ‘Work The System’

It’s one of the best books on ‘systemizing’ your business. This helps to know what you want to automate. You can get a free E-Book and Audio Version here.

Brian Moran’s ’12 Week Year’

Great book if you want to execute e.g. marketing automation in your company fast. It is the one system designed to enable you and your team to execute effectively. See the website.

Pardot Marketing Automation White Papers and Reports
  • 8 Ways to Unlock Salesforce with Pardot

    Published By: Salesforce Pardot     Published Date: Sep 09, 2014
    This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
  • 25 Marketing Automation Tips Straight from Sales

    Published By: Salesforce Pardot     Published Date: Sep 09, 2014
    From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
  • 6 Winning Plays for Sales (How to Make Marketing Automation Your MVP)

    Published By: Salesforce Pardot     Published Date: Sep 09, 2014
    It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
  • Pardot + Salesforce Dynamic Duo

    Published By: Salesforce Pardot     Published Date: Sep 09, 2014
    Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation.
  • 6 Keys to Sales & Marketing Alignment

    Published By: Salesforce Pardot     Published Date: Sep 09, 2014
    This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
  • Learn How to Automate Your Lead Scoring and Nurturing Now

    Published By: Pardot     Published Date: Mar 06, 2012
    Download our “Automate Lead Scoring and Nurturing in 4 Easy Steps” white paper to learn how to close more qualified leads, faster.
  • Download Your Inbound Marketing Best Practices Guide Now

    Published By: Pardot     Published Date: Mar 06, 2012
    Download our “Inbound Marketing Guide” which contains over 20 pages of valuable information that will help you maximize your inbound marketing efforts.
  • Download Your Marketing Automation Buyer’s Guide Now

    Published By: Pardot     Published Date: Mar 06, 2012
    Download our “Marketing Automation Buyer’s Guide” which contains over 20 pages of valuable information for evaluating a marketing automation solution.
  • A Best Practices Guide to Landing Pages

    Published By: Pardot LLC     Published Date: Mar 04, 2011
    Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
  • 5 Steps to Double Your Web Marketing Value

    Published By: Pardot LLC     Published Date: Mar 04, 2011
    Learn how to turn your leads from lukewarm to red hot with Pardot’s 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
  • The Four T’s of Effective Email Campaigns

    Published By: Pardot LLC     Published Date: Jun 09, 2011
    Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.
  • Lead Scoring and Nurturing in 4 Quick Steps

    Published By: Pardot     Published Date: Apr 29, 2009
    How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.
  • 4 Reasons You Need a B2B Specific Email Solution

    Published By: Pardot     Published Date: Apr 29, 2009
    B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
  • 8 Quick Steps to Double B2B Conversions

    Published By: Pardot     Published Date: Apr 29, 2009
    You’ve laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
  • 5 Steps to Double Your Web Marketing Value

    Published By: Pardot     Published Date: Apr 29, 2009
    Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
  • Improving Lead Quality in B2B Search Marketing

    Published By: Business.com     Published Date: Jun 03, 2009
    Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts – simply and effectively – with this Business.com whitepaper. Download to learn more today!
  • 10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide

    Published By: Business.com     Published Date: Jun 03, 2009
    Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
  • Unlocking the B2B Web Analytics ‘Black Box’

    Published By: Business.com     Published Date: Jun 03, 2009
    At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Hubspot Marketing Automation White Papers and Reports
  • Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
    Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
  • Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
    This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
  • Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
    HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
  • Published By: HubSpot, Inc.     Published Date: May 19, 2010
    MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa’s Benchmark Reports. You have questions – get the answers.
  • Published By: Hubspot     Published Date: Apr 23, 2013
    67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
  • Published By: Hubspot     Published Date: Apr 23, 2013
    It’s a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
  • Published By: Hubspot     Published Date: Apr 23, 2013
    Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
  • Published By: Hubspot     Published Date: Apr 23, 2013
    Effective marketing starts with understanding the buyer, but also understanding your competitors. It’s important to see where your competitors are succeeding, and where they’re failing. Download this guide to help you stay up to speed with what your competitors are doing while staying on track for your own business strategy.
  • Published By: Hubspot     Published Date: Apr 23, 2013
    For any company, it’s homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. Don’t let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
  • Published By: Hubspot     Published Date: Apr 23, 2013
    What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.
Marketo Marketing Automation White Papers and Reports
  • Published By: Marketo     Published Date: Mar 23, 2015
    Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
  • The Definitive Guide to Lead Nurturing

    Published By: Marketo     Published Date: Aug 02, 2016
    The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: – Create a lead nurture strategy – Nurture leads across channels – Segment a lead database – Choose appropriate content for each lead nurture track and audience – Get the most value from lead nurturing with testing and optimization – Measure and explain lead nurturing’s return on investment.
  • Customer Marketing: How to Keep Your Customers Coming Back For More

    Published By: Marketo     Published Date: Aug 02, 2016
    Download this ebook to learn about the benefits of customer marketing for your organization and how to: – Design a customer marketing strategy – Align your internal teams around your customer – Create content to support your strategy – Develop campaigns at scale – Demonstrate your success with measurement – Optimize campaigns for the future.
  • Published By: Marketo     Published Date: Mar 23, 2015
    Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.

  • Published By: Marketo     Published Date: Apr 28, 2015
    Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
  • Published By: Marketo     Published Date: Jun 26, 2015
    In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
  • The Definitive Guide to Mobile Marketing

    Published By: Marketo     Published Date: Dec 14, 2015
    In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
  • Gartner’s 2015 Magic Quadrant for CRM Lead Management

    Published By: Marketo     Published Date: Dec 14, 2015
    Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
  • The Definitive Guide to Digital Advertising

    Published By: Marketo     Published Date: Dec 14, 2015
    The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
  • Designing a Marketing Organization for the Digital Age

    Published By: Marketo     Published Date: Dec 14, 2015
    A guide for CMOs on designing the marketing organization of the future.
  • Marketo for Enterprise: Overview Demo

    Published By: Marketo     Published Date: Dec 14, 2015
    In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
  • The Energy Industry: Sales and Marketing in a Time of Digital Transformation

    Published By: Marketo     Published Date: Dec 10, 2014
    To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
  • The Rise of the Marketer – Western Europe

    Published By: Marketo     Published Date: Sep 09, 2015
    This report reveals how European marketing executives view the future.
  • Published By: Marketo     Published Date: Mar 23, 2015
    The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
  • The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

    Published By: Marketo     Published Date: Mar 16, 2017
    Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
  • Published By: Marketo     Published Date: Mar 23, 2015
    As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
  • Jumpstart Revenue Growth with Sales and Marketing Alignment

    Published By: Marketo     Published Date: Aug 02, 2016
    Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment – The benefits of sales and marketing alignment and why it is important – How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage – How to structure your organization to promote alignment – How to create service-level agreements.
  • Published By: Marketo     Published Date: Mar 23, 2015
    In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
ELOQUA MARKETING AUTOMATION WHITE PAPERS AND REPORTS
MICROSOFT DYNAMICS MARKETING AUTOMATION WHITE PAPERS AND REPORTS
  • CRM & Manufacturing: Working Hand in Glove

    Published By: Microsoft Dynamics   Published Date: Dec 01, 2015
    Modern manufacturing requires adapting to a new world where customers are better informed than ever, customer expectations are at an all-time high, and the tiniest of changes around the world can have profound rippling effects on every industry. CSO Insights analysts gathered 100+ metrics from 1,500+ sales executives to develop insights on three key areas: • The challenges facing their sales teams • Why those problems exist • How they are successfully reengineering their teams to overcome those challenges CSO Insights leveraged this data in the whitepaper CRM & Manufacturing: Working Hand in Glove, which clearly outlines how to increase productivity and collaboration so reps can spend more time selling. These insights are more important than ever to manufacturers looking to refine their internal processes, communications, and agility.
  • Measure Your Impact: 5 Key Principles of Analytics Proficiency

    Published By: Microsoft Dynamics   Published Date: Dec 01, 2015
    Research from SiriusDecisions proves that data-driven businesses are better able to gain meaningful insights that can improve decision making, increase profitability, and drive innovation. SiriusDecisions has distilled more than 2,000 years of combined practitioner experience into an easy-to-use whitepaper, Measure Your Impact: 5 Key Principles of Analytics Proficiency, which clearly outlines how to assess your company’s analytic capabilities and offers tips on increasing proficiency in five key areas.
  • Your Brand Sux: Turning Social Sentiment Into Opportunity

    Published By: Microsoft Dynamics   Published Date: Oct 20, 2015
    For the record, we don’t think your brand ’sux‘. In today’s social and mobile world, you may encounter negative sentiment at some point during the life of your business. In our latest e-book Your Brand Sux, we focus on how to reap the rewards of customer feedback on social, even if it isn’t always positive. Things you’ll learn: – Tracking brand sentiment – Tips to improve engagement- Best practices for global brands – And more tips for developing amazing customer experiences
  • How to Build a World-Class Sales Organization: With New Data from 2015 Sales Research

    Published By: Microsoft Dynamics   Published Date: Oct 05, 2015
    CSO Insights analysts gathered 100+ metrics from 1,500+ sales executives to develop insights on three key areas: • the challenges facing their sales teams • why those problems exist • how they are successfully reengineering their teams to overcome those challenges Based on this data, the whitepaper How to Build a World-Class Sales Organization clearly outlines how to increase productivity and collaboration so reps can spend more time selling.
  • Always Be Closing: An Essential Guide to Sales Featuring Best Practices & Thought Leaders

    Published By: Microsoft Dynamics   Published Date: Jul 17, 2015
    Learn how organisations can set their sales teams up for success. Chapters include: – Buyer 2.0: The way people buy has changed – The role of content and conversations in today’s buying and selling process – Why and how sales reps need to tap into data for smarter selling
  • Social is for Closers: Using Online Networks to Build Relationships and Boost Sales

    Published By: Microsoft Dynamics   Published Date: Jul 17, 2015
    If you aren’t tapping into social selling, you’re missing out. Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have of establishing trust and having an honest dialogue. Social doesn’t replace email. Cold calls aren’t dead. These tactics all have their time and place, but social represents the most exciting channel that sales has had in a long time to stay connected and informed.
Content Marketing - SEO Guides
  • Small Business SEO: The Only Guide You Need

    Published By: YEAH! Local

    The world of SEO is ever changing. What worked years ago just won’t work today. The days of shotgun marketing are gone, and what remains are sniper specific and laser targeted marketing efforts. In order to ensure that your site and content gets the search engine love they deserve, then you need to keep a close eye on the content you produce, the keywords you use and the backlinks you go after. There was a time when getting a ton backlinks would have done the trick, however, what you are now faced with is a much more comprehensive search algorithm. What’s reassuring though is with the new strategies and techniques, you’ll also find that some of the things that have always worked, STILL work today. Now, more than ever, your content truly matters. No longer will spun, regurgitated content stuffed with keywords work.