The increasing allocation of marketing budgets to mobile formats such as search (US$40bn in 2017), social (US$28bn) and video (US$10bn) mirrors the media consumption trends of the modern consumer in Global ad spend trends for 2016 and 2017.

Mobile ad spending to top $100 billion worldwide in 2016

U.S.-based market research company eMarketer says the mobile market will top 100 billion U.S. dollars in spending in 2016 and account for more than half of all digital ad expenditure for the first time.

The projected amount that will be spent on mobile ads worldwide in 2016 represents an over four-fold increase from 2013.

The firm says the explosive growth in mobile ad spending is being driven by the rapid adoption of mobile devices. It estimates that in 2016 there will be well over two billion smartphone users worldwide and over 25 percent of those will live in China.

Mobile ad spend doubles as desktop stagnates

Warc’s Global Adspend Outlook finds that global advertising spend on desktop internet has stagnated at around US$112bn, and is likely to decline from this year onwards.

Mobile Payments

Image: Marketing-interactive

Instead it will be mobile formats which drive growth in online advertising investment in the coming years.

The forecast US$90bn spend on mobile advertisements worldwide in 2017 is a near doubling from the estimated US$48bn spent in 2015.

Social: Warc believes US advertising spend on mobile social formats surpassed US$10bn in 2015, around a fifth of all online adspend that year.

Worldwide, mobile-specific social adspend will reach US$28bn by the end of 2017, approximately 31% of total mobile ad expenditure. By Rayana Pandey on Marketing-interactive.com

Image: Adweek

Image: Adweek

Video: In China, the world’s second-largest internet ad market, mobile video adspend reached RMB8.9bn (US$1.4bn) last year, almost two and a half times more than was spent in 2014.

By the end of this year, half of all online video adspend in China is likely to be mobile-specific, up from a share of just 20% in 2014.

Looking globally, on the current trajectory mobile video ad expenditure will top US$10bn next year.

Search: Adspend on mobile search is rocketing, and is likely to reach US$40bn worldwide by end-2017.

Should it come to pass, mobile search adspend will have near doubled from 2015 levels.

This is in stark contrast to ad revenues from desktop search, which are now thought to be in decline.

Display now accounts for just 12-15% market share worldwide, making room for mobile advertising, which saw hyper growth at a CAGR of almost 110% in the last five years.

With the advent of Google, display made way for search-engine marketing and, then, with the explosion of the smartphone, it dropped to the third place.

Display now accounts for a mere 12-15% market share worldwide, making room for the new category, mobile, see ‘What works in digital advertising‘.

This year for the first time, we explored mobile ad effectiveness across the new mobile news and content curation sites/apps as well as YouTube and Instagram.

Millennial marketers naturally utilize each platform more and score them higher in mobile ad, see Companies Planning To Boost Mobile Ad Spend 38% This Year.

Today More Than 60% of Your Customers Are on Mobile

“61% of Your Potential Customers Leave and 40% go to a Competitor, if Your Website is Hard to Read.” says Google about mobile.

Image: 1Mobil-e

Image: 1Mobil-e

Nowadays you can get a Mobile-Friendly Version of Your Desktop Website, complete with your Logo, Texts, Images etc. in about 25 Seconds!

Today, more than 60% of your potential customers are on mobile devices.

Thus optimizing your regular, desktop website for mobile phones is a must. If Your website is not mobile optimized, you are probably losing more than half of your potential customers! Read on 1mobil-e.com.

A Video Primer On Key Trends In Mobile Advertising

There are strong signals suggesting that mobile is one of (if not the) most important areas of advertising growth. This video report, examines why that is, and what signs are pointing that way so strongly.

 

25 % of Smartphone Users Have Ad Blockers

Now that ad blockers are available on iOS and Android, many more users seem to be downloading the apps. Mobile marketing company Tune has released a new report suggesting that as many as 24.6 percent of mobile users have some kind of ad blocking device.

useage ad-blocker-apps increasing

Image: Digitaltrends

Tune surveyed almost 4,000 people in the U.S. and Europe, and found that ad blocker adoption is growing extremely quickly.

While only 2.4 percent of respondents said that they had downloaded an ad blocker in the four to six months before November, 7.8 percent said that they had downloaded their ad blocker in November 2015.

The adoption rate is highlighted by the fact that Tune projects 80 percent of users will have downloaded ad blockers by the fourth quarter of 2017.

The debate on ad blocking is likely to continue to heat up in the near future. Publishers rely on ads to make money from their content, but ad blockers take a chunk of that potential profit away from them. Because of this, advertisers and publishers have started looking towards ad blocker developers to change how they block ads, only filtering out some more intrusive ads rather than ads in general.
Also conventional ad formats will likely to be replaced by more creative, engagement based ads, especially on mobile. More on this soon. By Christian de Looper Digitaltrends.com

Mobile Advertising | 5 Things You Need to Know Now

Mobile already accounts for more than half of digital ad spending in the US, and its share is growing.

Topics in this video include:

  • Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel
  • What opportunities lie in location-based marketing beyond geofencing
  • Why marketers need to embrace ad IDs and cut the cookie cord
  • Which metrics to monitor and get the most out of mobile measurement
  • Why creative is in crisis on mobile
Curated:

By Karl zu Ortenburg in Trends in Mobile

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Karl zu Ortenburg: husband, dad, rainmaker, marketing automation expert for lead generation & conversion automation solutions. Has worked with fortune 500 companies to midsize business owners and smaller entrepreneurs.
Publishes about Marketing Automation and AI.