Google has recently made some changes to their SERPs(search engine result pages). Featured snippets are a new feature and is a content block that is above the organic result from the original search. 60% of all searches are from smartphones so Google made mobile-first indexing in response to that. You have to make sure that your website is mobile-friendly and has a good page load speed. You can use the PageSpeed Insights test to get your score and also some insights in how to better your loading speed. Voice search is used on 30% of searches and will soon be up to over 50% of all searches. Make sure that your site responds well to voice searches. If you want to be in position zero (the snippet that is above the search query) then there are several things that you can do. Identify keywords that will be used by a snippet and create questions in your website that will answer them. Most SERPs use 40 to 50 word answers in their blogs. Use headings and subheadings to rank higher.
- It is critical for marketers to make sure their website is optimized for mobile devices because Google is using the mobile content for search result rankings and indexing.
- More people are switching towards voice-search, so making content in a QA format can enhance your search results.
- It is important to add videos to your content as Google shifts towards being a content creator. This can improve search results.
“A featured snippet is a content block above the first organic result that succinctly answers the search query, which led to the term – position zero.”