New research has determined that companies that optimize your content across all channels addressing customer expectations receive much better results than then those who don’t.
A survey of 369 businesses on their strategy and results
Respondents were in two groups: One made up of businesses that optimized their content and those who didn’t.
The results showed that those who optimized their content had a 48% greater annual improvement than those who didn’t.
The best ways to optimize and to earn customer loyalty are to make it easier to do business with them and to personalize the content.
Finally, optimizing the content across the customer’s life cycle must be the priority for those hoping to achieve the best results.
3 Key Takeaways:
- In a recent study, the majority of businesses said their focus was on customer experience.
- Despite being the the focus, many businesses failed to deliver their ideal customer experience.
- The best consumer’s type of experience was comprised of personalized and relevant content and attention from start to finish.
“New research from Aberdeen Group shows that customer experience, driven by optimized content, is a key driver of overall business success.”