No customer likes to be hassled right after providing their information to an online site. Warm leads are obtained by setting the tone for a pre-existing relationship betweeen you and your clients, paving the way for future contact and sales.
When a relationship is already in place, contacting the consumer with special offers is much less invasive and much more inviting. This is why they are referred to as warm leads as opposed to cold ones.
- To identify new warm leads, take note of browsers that took time to fill out an online form, or leave a positive comment.
- Cold leads, which are approaches made to those who haven’t expressed prior interest in your offerings and more likely to go south, even turn hostile, over warm leads.
- Pushing a cold prospect too hard can actually lead to a negative impact on the brand.
“Warm leads are those who have expressed an interest in your company in the past or people with whom you wish to establish a relationship.”